Sole Technology Hits Floor at Agenda
Press Release
- July 16 2009
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Sole Technology brands etnies, éS, Emerica and Altamont will showcase their new Spring 2010 lines at the Agenda Trade Show running concurrently with the US Open of Surf July 22-23 at the Hyatt Regency in Huntington Beach. The Altamont Booth will be located on the showroom floor # C7 while etnies, éS, and Emerica will be housed together in the Catalina Room.
“Agenda not only has a solid reputation of meeting the demands of both buyers and brands, but also is the only trade show that is truly addressing the needs of the footwear market with the timing of the show in mid-July,” said Rick Strassner, Sole Technology Vice President of Global Sales. “As a skate footwear and apparel company, it is the best of both worlds with the advantage of being in our own backyard.”
The timing of the show is directly aligned with Sole Technology’s footwear bookings that need to take place in the July and August window, rather than the traditional late August and September timeframe that many other prominent tradeshows exhibit. While Sole Technology has pulled out of other tradeshows, it has continued its presence in Agenda because the show brings together the most relevant brands in streetwear and the skate industry and attracts the right retailers for its brands.
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