BURTON ACQUIRES ALIEN WORKSHOP AND HABITAT

biz_editor

• February 05 2008
• 122 views
• add a comment

DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.