winter olympics

Executive Insight: Burton’s Laurent Potdevin

We caught up with Burton CEO Laurent Potdevin to discuss the brand’s involvement in the 2010 Olympics in Vancouver and how he sees the Games furthering the sport and helping grow the industry.

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mike lewis

Catching Up With: Torah Bright

We sat down with Torah as she charges towards the Olympics, works on her new Roxy Bright Edition line,rehabs from shoulder surgery, and shares how the current economy is affecting pro riders.

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agathawasilewska

Alpine Snowboarders Form America’s Snowboard Team

In an effort to increase the exposure of alpine snowboarding, a group of hard-booters including bronze medalist Chris Klug, have banded together to form America’s Snowboard Team.

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mike lewis

Colorado Resort Uses Mountain Biking to Sustain Revenue

Summer months are not very kind to many ski resorts and mountain retailers. Check out what SolVista Basin is doing to add some “new flavor” into an established summer activity.

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Steven Hemphill

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