window displays

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Retail 201: Window Displays

If the eyes are the window to the soul, the shop window is definitely the window to your brand. Window displays are a bit like tractor beams. If you gear them up right, they’ll draw unsuspecting shoppers to you in a trance like state, checking all frugal inhibitions at the door. Done wrong, they’ll have them skittering to the other side of the street.

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