Yesterday afternoon Reef reportedly let go of as many as 42 employees from its office in Carlsbad, California. VF Corp Director of Corporate Communications Paul Mason declined to comment, or confirm the exact number of employees that were let go. The news comes just a few weeks after VF Corp announced job cuts across all brands.

Since Reef will be celebrating its 25th anniversary in 2009, Transworld Business conducted a series of interviews with the some of the people who have had the biggest impact on the brand over the years. The first of these features Dave Gatto, who played an integral role within the company from 2003–2006 before being promoted to President of VF Corp's Outdoor Americas Coalition.

VF owns Vans, Reef, Nautica, Wrangler, Jans Sport, Eagle Creek, Lee, Majestic, Red Cap, Lucy, Rustler and other brands as well. They organize their business and report in six segments, which they call Coalitions; Jeanswear, Outdoor, Imagewear, Sportswear, Contemporary Brands, and Other. Read more about their latest quarter ended September 30.

Third quarter performance was largely driven by the company's Outdoor Coalition brands. According to a statement, "The North Face and Vans, grew revenues 15% and 11% in the quarter, respectively."

VF Corp, parent company of Vans, Reef, and The North Face, raised its second quarter earnings outlook on Monday, June 30, sending shares up 4 percent after hours.