Ten Best Skateparks Called Out—By Nat Geo

Features

Ten Best Skateparks Called Out—By Nat Geo

National Geographic, the nation’s foremost expert on skateparks, released a “Ten Best of Everything” book for travelers. So if you want to plan your next vacation around the ten best places to ride roller coasters or watch wildlife, you’re psyched. Or if you want to visit the “Ten Best Skate Parks,” here’s their list:

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adamsullivan

March 18 2009 | 1,630 views | 1 comment

Press Releases

Vans Teams Up With 7 For All Mankind On Performance Denim Snow Pant

Vans x 7 For All Mankind Pant to Hit Shops this Fall

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Press Release

March 17 2009 | 189 views | 1 comment

Features

MARKET WATCH: VF’s Retail Strategy and Annual Report

VF, though impacted by the recession in the third quarter and expecting it to last through 2009, had a good year in 2008. I’ll go over those numbers briefly, but there’s nothing all that intriguing or educational I feel the need to spend a bunch of time on. What’s more interesting is how VF describes its direct to consumer strategy.

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ADMIN

March 11 2009 | 628 views

Press Releases

Vans and Pro-Tec Partner With Boarding For Breast Cancer

OFFICIAL PRESS RELEASE - VANS AND PRO-TEC PARTNER WITH BOARDING FOR BREAST CANCER ON SPECIAL PROJECTS

Women’s B4BC Snowboard Boot, Jacket and Helmet to Hit Shops this Fall
b4bc snowboarding boot
Cypress, CA (March 4, 2009) – Action sports and lifestyle industry leader Vans and top protective gear brand Pro-tec, are honored to announce three new projects for the 2009-10 snow season that aim to inform and educate our community about breast cancer. Partnering with Boarding for Breast Cancer (B4BC), a leading non-profit, youth-focused organization whose purpose is to increase awareness about the disease, the importance of early detection and the value of an active lifestyle, Vans and Pro-tec designed a limited edition women’s snowboard boot, outerwear jacket and snow helmet, with a portion of the proceeds going towards this worthy cause.

Fusing Vans classic styling with the most advanced technology, the all new Veil snowboard boot features Vans’ custom designed BOA Focus System, with bright, colorful embroidery and details including B4BC’s signature logo. Vans and B4BC also collaborated on a stylish Blanchett Insulated Jacket that comes in a rich black and metallic herringbone fabric and features a removable powderskirt and adjustable hood.

Also look for a limited edition Pro-tec B2 snow helmet featuring detailed graphics and B4BC’s signature logo. The stylish black and pink ladies lid comes loaded with performance features including SXP multiple impact lining, 15 screened vents for air flow and Plantronics Audio Force Ear Pad capabilities.

A portion of the proceeds from each project will go to the B4BC organization to help fund programs that serve to educate and empower the community on positive health practices and the fight against breast cancer.

“Vans has been one of B4BC’s biggest supporters having hosted our educational outreach booth on the Vans Warped Tour for the past 8 years. Vans team riders Hana Beaman, Tara Dakides and Cara-Beth Burnside have been long time supporters of our cause so we’re all so happy to see this relationship continue to grow and evolve into new ways of collaboration and support,” states Boarding for Breast Cancer Executive Director Justine Chiara.

Available in early fall 2009, the Vans x B4BC snowboard boot and jacket and Pro-tec helmet will be sold separately at board shops worldwide.

About Boarding for Breast Cancer:
Boarding for Breast Cancer (B4BC) is a non-profit, youth-focused organization whose purpose is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. For more information about Boarding for Breast Cancer please visit www.b4bc.org.

About Vans:
Vans is the original action sports footwear company and continues to be deeply rooted in board sports. Vans supports snowboarding through a comprehensive line of snowboard boots and outerwear, grassroots events around the globe and through sponsorship of many of the world’s top professional snowboarders such as Andreas Wiig and Hana Beaman. For more information on Vans snowboard boots and outerwear please visit www.vanssnow.com.

About Pro-tec:
Pro-tec, the world’s leading action sports protective gear brand, offers “Protection for Progression” for a variety of sports including skateboarding, BMX, wakeboarding and snowboarding. With roots dating back to the beginning of modern skateboarding, PRO-TEC continues to innovate with new technology and style that keeps our gear as popular today as it was in the early 70s. The PRO-TEC snow team, including Norwegian powerhouse Andreas Wiig, all-terrain killer Scotty Arnold and Olympic medalist Danny Kass, are a testament to the performance and style of our products. For more information on Pro-tec products please visit www.pro-tec.net.

VANS, the Vans logo, designs and model names are trademarks of Vans, Inc.

Press Release

March 05 2009 | 126 views

Features

How To: Public Relations Tips From the Pros

Highlights from group Y’s panel discussion with Bungalow PR’s Stacie Krajchir, Burton’s Global PR Director Shana Frahm, and Vans’ Senior PR Manager Chris Overholser.

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ADMIN

March 04 2009 | 1,582 views | 5 comments

Features

EVENTS: Group Y Panel Discussion - Public Relations

Group Y hosted it’s latest panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim Wednesday night. Check out the photos here.

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rob campbell

February 26 2009 | 856 views | 2 comments

Press Releases

Group Y Presents Industry Panel Discussion February 25

OFFICIAL PRESS RELEASE:

GROUP Y PRESENTS INDUSTRY PANEL DISCUSSION FEBRUARY 25th
Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness

FOR IMMEDIATE RELEASE: Carlsbad, CA – February 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.

In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?

The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.

Panelists Include:
• Chris Overholser - Senior PR Manager, Vans (vans.com)
• Shana Frahm - Global PR Director, Burton (burton.com)
• Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.

The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.

About group Y
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com

About G&C Event Productions
By actively listening to their customers, G&C Event Productions produces events like no other. From simple radio station remotes to VIP experiences at Motocross events to intimate dinners for 2000 of your closest friends, G&C is one of very few single-source providers of custom event productions on the west coast. With over 15 years of experience in event production, G&C principal Mike Hellyar has literally done it all in the business, and he has the client list to prove it. Brands such as Monster Energy Drink and Energizer Batteries join concert giants Live Nation in using G&C as their “go-to” guys for delivering lasting customer memories.
www.gamesandcreations.com

Press Release

February 20 2009 | 124 views | 4 comments

Features

Product Preview: 2009/10 Snowboard Boots

Check out the news in the world of snow shoes…

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ADMIN

February 12 2009 | 5,361 views | 13 comments

VF Corp Forms Action Sports Americas Coalition, Restructures Leadership

VF Corporation (VFC) announced that it is restructuring its stable of brands. According to Eric Wiseman, VF’s Chairman and Chief Executive Officer, the company is creating an Action Sports Americas Coalition in order “to best capture future opportunities in these industries.” Vans President Stephen Murray has been promoted to President of the new coalition of brands, which—at this point—only includes Vans and Reef.

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