Product Preview: 2010/11 Outerwear

Get a sneak peak at what top designers will be dropping next season for snowboarding’s hottest selling category.

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November 09 2009 | 46,995 views | 8 comments

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Sentencing In Under Armour Stock Fraud Case

A federal judge has sentenced a 43-year-old Baltimore man to 2 1/2 years in prison for a stock fraud scheme involving Under Armour.

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The SportsOneSource Group Releases 2009 Brand Strength Index

The SportsOneSource Group has released its 2009 Brand Strength Index, indicating that Nike, adidas, New Balance, Reebok and Under Armour have the strongest connection with consumers going into the new year. The Index, developed by SportsOneSource to more accurately measure a brand’s strength in the eyes of the consumer, is based on a formula that measures unaided brand awareness, aided brand awareness, consumer brand purchases, the consumer’s intent to re-purchase a brand, and the consumer’s unwillingness to compromise on the purchase of a particular brand.

The Nike brand took the top spot, driven in large part by its broad brand awareness levels, but also by the number of purchases and the consumer’s intent to re-purchase the brand in the future. The Nike brand had been purchased by nearly 64% of the study’s 8,001 survey respondents.

While the position of Nike and the others at the top of the Index is perhaps unremarkable given the dollars spent each year on marketing and product development, the market must certainly take notice as the U.S. heads deeper into a recession and consumers drift toward the brands where they have the strongest connection. The top brands in this report are positioned to maintain or take share in a troubled economy.

Under Armour jumped from the bottom of a much smaller list in 2006 to fifth overall as the brand has grown exponentially over the last two years. But the brand also benefited from the loyalty of its consumers, particularly those under 25 years of age.

The Brand Strength Index is just one component of the SportsOneSource 2009 Brand Strength Report. The Brand Strength Report will be available in late December and will be made available in various formats, including report segments based on sports or activity participation, age, race, gender and household income. Specific Brand Strength Index reports will be developed for the top 50 brands.

The SportsOneSource Brand Strength survey was conducted in late September utilizing a third-party Internet panel provider. A total of 8,001 responses were collected providing information on over 300 brands. Respondents were age 12 and up.

SportsOneSource Brand Strength Index Top 25 Brands
OVERALL RESPONDENTS			TEEN RESPONDENTS
Rank	Brand	Score*	Rank	Brand	Score*
1	Nike	732.9	1	Nike	810.9
2	adidas	602.7	2	adidas	671.1
3	New Balance	565.5	3	Under Armour	587.4
4	Reebok/RBK	533.7	4	Speedo	551.5
5	Under Armour	508.3	5	Reebok/RBK	532.0
6	Coleman	496.6	6	Puma	526.3
7	Columbia	480.0	7	New Balance	509.4
8	Remington	475.1	8	Converse	495.1
9	FootJoy	471.1	9	Coleman	480.9
10	Callaway Golf	470.0	10	Jordan	480.8
11	Titleist	469.6	11	Wilson	461.6
12	Timberland	465.0	12	Timberland	458.6
13	Carhartt	457.6	13	Vans	453.7
14	Winchester	457.6	14	Oakley	446.4
15	Gore-Tex	456.5	15	Spalding	445.8
16	Glock	455.0	16	North Face	443.7
17	Thinsulate	451.9	17	Champion	433.4
18	Spalding	451.6	18	Carhartt	433.3
19	TaylorMade	448.6	19	Thinsulate	432.5
20	North Face	447.5	20	Rawlings	431.8
21	Speedo	442.1	21	Columbia	425.9
22	Puma	441.1	22	Swiss Army	423.4
23	Rocky	439.9	23	Skechers	416.2
24	Skechers	436.8	24	Dickies	413.2
25	Champion	434.3	25	Gore-Tex	398.7
* Out of a perfect score of 1,000 A perfect score would be achieved if all respondents had been aware of and had purchased the brand and would not compromise on intention to purchase the brand again.

Press Release

November 18 2008 | 556 views

News

Under Armour Names New Director of Communications

Under Armour, Inc. has appointed Diane Pelkey to the position of director of communications. In this role, Pelkey will guide Under Armour’s global internal and external public relations efforts including media relations, the development of long-term communications programs, and provide strategic counsel to Under Armour’s executive team. Pelkey will report directly to Steve Battista, Under Armour’s senior VP of brand marketing.

Most recently, Pelkey served as director of global brand communications for Reebok International, where she directed all aspects of global communications programs for the Reebok brand. Pelkey has nearly 20 years of experience in public relations, marketing and brand management.

Pelkey’s appointment is effective immediately.

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Press Release

August 21 2008 | 322 views

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Under Armour Appoints Anthony Deering to its Board

Under Armour, Inc. (NYSE: UA) today announced that Anthony “Tony” Deering, former Chairman of the Board and Chief Executive Officer of The Rouse Company, has joined the Company’s board of directors. Mr. Deering is currently Chairman of Exeter Capital, LLC, a private investment firm, and serves on the board of directors of Vornado Realty Trust and is a member of its audit committee. He also serves on board of the T. Rowe Price Mutual Funds and is a member of the Deutsche Bank Americas Regional Client Advisory Board.

“As a growth company, Under Armour can benefit greatly from Tony’s insight and experience,” said Kevin Plank, Under Armour’s CEO and Chairman. “He has been an outstanding business leader who led The Rouse Company to become one of the country’s largest commercial real estate developers. His business and leadership expertise will help us as we develop and execute on our business plans and growth strategy.”

“Under Armour is one of the most exciting names in the market today with tremendous potential to become a true iconic brand,” said Tony Deering, Chairman of Exeter Capital, LLC. “I am honored to join the team and look forward to working closely with Kevin and the board during the next chapter in Under Armour’s growth story.”

Mr. Deering has served as Chairman of Exeter Capital, LLC, a private investment firm, since 2004. From 1997 to 2004, he served as Chairman of the Board and Chief Executive Officer of The Rouse Company, a large publicly traded real estate company, until it merged with General Growth Properties. Mr. Deering rose within the ranks of The Rouse Company after joining the company in 1972.

About Under Armour, Inc.

Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

Press Release

August 12 2008 | 218 views

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Lands’ End Exec Becomes Under Armour President

Under Armour, Inc. announced the appointment of David McCreight to the position of president. McCreight, most recently president of Lands’ End, will report directly to Kevin Plank and will be responsible for developing and executing the long-term strategy.

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