under armour

Product Preview: 2010/11 Outerwear

Get a sneak peak at what top designers will be dropping next season for snowboarding’s hottest selling category.

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Sentencing In Under Armour Stock Fraud Case

A federal judge has sentenced a 43-year-old Baltimore man to 2 1/2 years in prison for a stock fraud scheme involving Under Armour.

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The SportsOneSource Group Releases 2009 Brand Strength Index

The SportsOneSource Group has released its 2009 Brand Strength Index, indicating that Nike, adidas, New Balance, Reebok and Under Armour have the strongest connection with consumers going into the new year.  The Index, developed by SportsOneSource to more accurately measure a brand’s strength in the eyes of the consumer, is based on a formula that measures unaided brand awareness, aided brand awareness, consumer brand purchases, the consumer’s intent to re-purchase a brand, and the consumer’s unwillingness to compromise on the purchase of a particular brand.
The Nike brand took the top spot, driven in large part by its broad brand awareness levels, but also by the number of purchases and the consumer’s intent to re-purchase the brand in the future.  The Nike brand had been purchased by nearly 64% of the study’s 8,001 survey respondents.
While the position of Nike and the others at the top of the Index is perhaps unremarkable given the dollars spent each year on marketing and product development, the market must certainly take notice as the U.S. heads deeper into a recession and consumers drift toward the brands where they have the strongest connection.  The top brands in this report are positioned to maintain or take share in a troubled economy.
Under Armour jumped from the bottom of a much smaller list in 2006 to fifth overall as the brand has grown exponentially over the last two years.  But the brand also benefited from the loyalty of its consumers, particularly those under 25 years of age.
The Brand Strength Index is just one component of the SportsOneSource 2009 Brand Strength Report.  The Brand Strength Report will be available in late December and will be made available in various formats, including report segments based on sports or activity participation, age, race, gender and household income.  Specific Brand Strength Index reports will be developed for the top 50 brands.
The SportsOneSource Brand Strength survey was conducted in late September utilizing a third-party Internet panel provider.  A total of 8,001 responses were collected providing information on over 300 brands.  Respondents were age 12 and up.
SportsOneSource Brand Strength Index
Top 25 Brands
OVERALL RESPONDENTS
TEEN RESPONDENTS
Rank
Brand
Score*
Rank
Brand
Score*
1
Nike
732.9
1
Nike
810.9
2
adidas
602.7
2
adidas
671.1
3
New Balance
565.5
3
Under Armour
587.4
4
Reebok/RBK
533.7
4
Speedo
551.5
5
Under Armour
508.3
5
Reebok/RBK
532.0
6
Coleman
496.6
6
Puma
526.3
7
Columbia
480.0
7
New Balance
509.4
8
Remington
475.1
8
Converse
495.1
9
FootJoy
471.1
9
Coleman
480.9
10
Callaway Golf
470.0
10
Jordan
480.8
11
Titleist
469.6
11
Wilson
461.6
12
Timberland
465.0
12
Timberland
458.6
13
Carhartt
457.6
13
Vans
453.7
14
Winchester
457.6
14
Oakley
446.4
15
Gore-Tex
456.5
15
Spalding
445.8
16
Glock
455.0
16
North Face
443.7
17
Thinsulate
451.9
17
Champion
433.4
18
Spalding
451.6
18
Carhartt
433.3
19
TaylorMade
448.6
19
Thinsulate
432.5
20
North Face
447.5
20
Rawlings
431.8
21
Speedo
442.1
21
Columbia
425.9
22
Puma
441.1
22
Swiss Army
423.4
23
Rocky
439.9
23
Skechers
416.2
24
Skechers
436.8
24
Dickies
413.2
25
Champion
434.3
25
Gore-Tex
398.7
* Out of a perfect score of 1,000
A perfect score would be achieved if all respondents had been aware of and had purchased
the brand and would not compromise on intention to purchase the brand again.

Press Release

Under Armour Names New Director of Communications

Under Armour, Inc. has appointed Diane Pelkey to the position of director of communications. In this role, Pelkey will guide Under Armour’s global internal and external public relations efforts including media relations, the development of long-term communications programs, and provide strategic counsel to Under Armour’s executive team. Pelkey will report directly to Steve Battista, Under Armour’s senior VP of brand marketing.

Most recently, Pelkey served as director of global brand communications for Reebok International, where she directed all aspects of global communications programs for the Reebok brand. Pelkey has nearly 20 years of experience in public relations, marketing and brand management.

Pelkey’s appointment is effective immediately.

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Press Release

Under Armour Appoints Anthony Deering to its Board


Under Armour, Inc. (NYSE: UA) today announced that Anthony “Tony” Deering, former Chairman of the Board and Chief Executive Officer of The Rouse Company, has joined the Company’s board of directors. Mr. Deering is currently Chairman of Exeter Capital, LLC, a private investment firm, and serves on the board of directors of Vornado Realty Trust and is a member of its audit committee. He also serves on board of the T. Rowe Price Mutual Funds and is a member of the Deutsche Bank Americas Regional Client Advisory Board.

“As a growth company, Under Armour can benefit greatly from Tony’s insight and experience,” said Kevin Plank, Under Armour’s CEO and Chairman. “He has been an outstanding business leader who led The Rouse Company to become one of the country’s largest commercial real estate developers. His business and leadership expertise will help us as we develop and execute on our business plans and growth strategy.”

“Under Armour is one of the most exciting names in the market today with tremendous potential to become a true iconic brand,” said Tony Deering, Chairman of Exeter Capital, LLC. “I am honored to join the team and look forward to working closely with Kevin and the board during the next chapter in Under Armour’s growth story.”

Mr. Deering has served as Chairman of Exeter Capital, LLC, a private investment firm, since 2004. From 1997 to 2004, he served as Chairman of the Board and Chief Executive Officer of The Rouse Company, a large publicly traded real estate company, until it merged with General Growth Properties. Mr. Deering rose within the ranks of The Rouse Company after joining the company in 1972.

About Under Armour, Inc.

Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

Press Release

Lands’ End Exec Becomes Under Armour President

Under Armour, Inc. announced the appointment of David McCreight to the position of president. McCreight, most recently president of Lands’ End, will report directly to Kevin Plank and will be responsible for developing and executing the long-term strategy.

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