BEHIND THE LINES: ThirtyTwo Boots
Get an exclusive look at next season’s ThirtyTwo’s with Sales & Design Manager Brad Alband.
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- April 12 2009 | 1,058 views | 3 comments
ThirtyTwo and Stepchild announce a novel way to name their new film and get riders involved.
» Read Full StoryGet an exclusive look at next season’s ThirtyTwo’s with Sales & Design Manager Brad Alband.
» Read Full Story
Sunday, March 1, 2009 At 8:00pm ET/PT
Airing Sunday, March 1, at 8:00pm Eastern Time (5:00pm Pacific Time), and re-airing another several times during the week, snowboard pro Simon Chamberlain stars in FUEL TV’s signature 30-minute series “Firsthand.”
There is plenty of work for pro snowboarder Simon Chamberlain before the snow falls as a team rider and part-owner of Stepchild snowboards and Nomis clothing company. In this “Firsthand,” we watch Simon participates in a light-hearted photo shoot with fellow Stepchild teammates Joe Sexton and JP Walker. After the shoot, Simon heads to Nomis, a company he runs with his brothers, to check out the new line. But where there are Chamberlains, there will be mischief.
The snow arrives and Simon is off to Bear Mountain to host his signature competition “Simon Says.” Despite the pressures of organizing and running an event, he finds time to ride with the locals and session the park.
Between trips, Simon hopes to sneak away for a snow cat tour with his brothers. But this season has delivered the most dangerous avalanche conditions in 25 years. Still, the Chamberlain brothers are determined to have fun.
Simon’s sponsors include: Thirtytwo, Nomis, Stepchild, Dragon, Vestal.
*You can watch Simon’s “Firsthand” on www.fuel.tv/firsthand <http://www.fuel.tv/firsthand> in HD quality on Friday, 3/6/2009.
Please follow this link to an embeddable trailer for Simon’s “Firsthand”: http://www.fuel.tv/?bcpid=1329255681&bctid=14163764001
Upcoming air times for “Firsthand” – Simon Chamberlain
Sunday – 3/1/2009 8:00 pm ET / 5:00 pm PT
Sunday – 3/1/2009 11:00 pm ET/ 8:00 pm PT
Monday –3/2/2009 5:00 am ET / 2:00 am PT
Tuesday - 3/3/2009 9:30 pm ET / 6:30 pm PT
Friday – 3/6/2009 6:30 am ET / 3:30 am PT
Friday – 3/6/2009 4:30 pm ET / 1:30 pm PT
Friday – 3/6/2009 7:30 pm ET / 4:30 pm PT
Check out the news in the world of snow shoes…
» Read Full StoryTeam rider J.P. Walker and ThirtyTwo’s Brian Cook discuss the ins and outs of the outerwear and launching a new line in a manic economy.
» Read Full Story
OFFICIAL PRESS RELEASE - Lake Forest, Calif. (Oct. 20, 2008) – To do their part to make sure the powder continues to fall, ThirtyTwo is at the forefront with its TR32D Lightly eco-activities that fight global warming and give back to the environment by offering many sustainable materials and manufacturing processes with no compromise on delivering high-performance products.
The road to continued snowfall and the fight against global warming is evident in ThirtyTwo’s Fall collection, which continues to incorporate eco-friendly items in the following ways:
• Locally Grown – Locally grown, ThirtyTwo uses material suppliers close to home and close to its factories to reduce transport needs and ultimately the amount of CO2 in the air.
• Smart Patterns – Our designers and developers work to create patterns with optimal material use and minimal waste.
• 100% Vegan – All of our boots are made of 100% synthetic materials and are 100% animal friendly.
• STI Evolution Foam™ – ThirtyTwo’s innovative STI Evolution Foam™ that created the lightest boots ever also reduces environmental impact by producing no waste through the manufacturing process.
• Apparel – We have introduced many eco-friendly initiatives into our apparel line this year from merino wool socks to recycled polyester windbreakers, bamboo first layer items and t-shirts made from recycled plastics.
ThirtyTwo’s efforts go beyond its products and the slopes. By partnering with Grease Not Gas, the ThirtyTwo High Cascade Snowboard Camp (HCSC) bus runs purely off veggie oil, releasing virtually no emissions into the atmosphere while getting campers to the slopes. ThirtyTwo has also committed to rehab a two-mile section of Highway 395 between its Southern California headquarters and Mammoth Mountain through Adopt-A-Highway.
ThirtyTwo remains a brand owned and run by snowboarders, and the thought of no snow due to global warming makes us shudder!
Check out ThirtyTwo’s new site HERE