Surf Industry

Gotcha Founder Michael Tomson. Photo: Olson.

Gotcha’s Founder Tackles The Industry’s Toughest Topics

In this exclusive interview Michael Tomson discusses the evolution of surfwear, distribution, and much more. He identifies the most immediate challenges currently facing the surf market, and offers his thoughts on how to solve them. You don’t want to miss what he says.

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josh hunter

Product Preview: 2010 Boardshorts

Get a look now at the line up for next year’s hottest boardshorts.

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Steven Hemphill

Dr.@g0n Launches Rob Machado Online Experience Web Game

(Carlsbad, CA / May 29th, 2009)- Dr.@g0n has done it again, this time going where no mythical creature has gone before- the internet. Featuring Rob Machado himself, the Online Experience Web Game challenges you to 3 games, 9 waves during 3 months for 1 lucky winner from 5 regions around the world to win an all expenses paid trip to hang out with Rob in California for 1 week. 5 lucky winners from Europe, Latin America, Australia, Japan and the United States will be posted up in a house on the beach with an itinerary of one thing only- FUN. For starters, not only will you be hanging out with Rob every day, but you’ll also get VIP passes to the WCT Trestles event and 2009 Surfer Poll Awards. Better yet, why not check out Dr.@g0n’s laboratory and see where baby Dragons are made? The video game format is simple. Each game is inspired by one of Rob’s new Experience sunglass colorways. The first game- The Momentum, takes you back in time to Pipe Masters 2000 where you have to beat Rob at a pinnacle moment in his career. After that, you experience The Journey. Travel with Rob around the world to his favorite surf spots and show him you know how to put the soul back in surfing better than he does. Lastly, you play the E.C.O. and work with Rob on raising environmental awareness for famous waves around the world in danger of extinction. In addition to the grand finale prize in California, the top 10 winners of each game will receive signed sunglasses by Rob Machado along with free giveaway packs filled with Dragon gear. So step inside and feel the vibe of the Rob Machado Online Experience Web Game, it’s like Atari but better and FREE! Login- www.dragonalliance.com/experience

Press Release

Talking Shop: Becker Surfboards Co-founder Dave Hollander

Thanks to a major strategic shift, the economic tide is stating to turn at Becker. Co-founder and President Dave Hollander shares strategies for getting through the impact zone and riding the looming set.

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mike lewis

Ergo Appoints Matt Keenan Surf Marketing Director And Team Manager

Stepping up to his new role, Keenan will oversee all surf-related marketing, athlete and event initiatives.

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ADMIN

Doug Palladini Elected SIMA President

Palladini (center) shown here with Tyler Callaway of FCS (left) and Billabong’s Rob McCarty.

The Surf Industry Manufacturers Association has announced its elected officials for 2009. Among those announced, Vice President of Marketing for Vans Doug Palladini has been named President of SIMA. Palladini succeeds Dick Baker, who passed away on April 14 after a long battle with cancer.

“I am excited that the SIMA Board and membership have elected me as the next SIMA President, and sincerely humbled that Dick Baker was so supportive of my nomination to succeed him,” said Palladini, new SIMA President. “While I cannot possibly fill Dick’s shoes, I do intend to honor his legacy by working closely with all member companies to grow and promote the surf industry as effectively as possible.”

Here’s the press release:

SIMA ANNOUNCES NEWLY ELECTED 2009 SIMA OFFICERS, BOARD OF DIRECTORS,
AND APPOINTED ADVISORY BOARD MEMBERS

- Doug Palladini Elected New SIMA President -

ALISO VIEJO, Calif. (April 30, 2009)  - The Surf Industry Manufacturers Association (SIMA) is proud to announce the newly elected and appointed Board Members for 2009.  After 10 years under the revolutionary presidential leadership and guidance of Dick Baker, the SIMA membership has elected Doug Palladini, Vice President of Marketing for Vans and previously a SIMA Board of Director, to succeed Baker as the new president of SIMA.

“I am excited that the SIMA Board and membership have elected me as the next SIMA President, and sincerely humbled that Dick Baker was so supportive of my nomination to succeed him,” said Palladini, new SIMA President. “While I cannot possibly fill Dick’s shoes, I do intend to honor his legacy by working closely with all member companies to grow and promote the surf industry as effectively as possible.”

While Palladini is the newly elected SIMA President, the rest of the SIMA Officers will continue to serve out the remainder of their terms. Continuing their roles as officers are: Chad DiNenna, Co-founder and Director of Marketing for Nixon, as SIMA Vice President; Joel Cooper, CEO of Lost International, as SIMA Treasurer; and Greg Macias, Vice President of Marketing for Quiksilver, as SIMA Secretary.

There are two new faces in the SIMA boardroom. Shea Weber, President of Dewey Weber International Inc., was elected to the Board of Directors. Toby Bost, CEO of the La Jolla Group, has been appointed to the SIMA Advisory Board.

“I have been serving on the SIMA Board Builder Committee since 2006 and it has been a great experience working with other industry professionals to enhance and expand the opportunities for board builders,” said Weber.  “I am excited about the additional opportunity to help the industry as a SIMA Board of Director.  I look forward to working with existing officers and directors and am anxious to get started.”

SIMA’s Board of Directors and Nominating Committee nominate Director candidates and appoint Advisors based on their individual commitment to devote time to serving on committees, attending the monthly meetings, and overall contribution – as opposed to the company they work for.  Members of the Board of Directors and Advisory Boards must belong to a paid SIMA member company and be able to put aside the interests of their own company to do what is best for the surf industry and SIMA.  With that in mind, members of SIMA’s Board of Directors and Advisory Boards represent a well-balanced array of companies and product categories, from footwear manufacturers to board builders.

“I’m thrilled to be joining the amazing group of people on this board and within this organization,” said Bost.  “The influence SIMA has had on our industry over the years is unquestionable and it’s exciting to play an active role in continuing our collective success.”

In addition to the newly elected and appointed Board members, Dan McInerny, Vice President of Sales for Olukai, been elected to the Board of Directors.  McInerny previously served on the SIMA Advisory Board.

“It is quite an honor for me to serve on the SIMA Board of Directors,” said McInerny.  “Ever since my dad walked me down the beach at San Onofre in 1968 to buy my first board, I have had an affinity for surfing and the ocean lifestyle. We are a part of something special at SIMA. I look forward to serving the industry and preserving the lifestyle that has shaped my life and will undoubtedly shape those of future generations.”

SIMA elections are held each year, with half of the Board of Directors and Advisory Board positions open for election/appointment from year to year.  The terms of the newly elected and appointed positions run from April 2009 through April 2011. Following the 2009 election, the efforts of SIMA are guided by an 11-member Board of Directors. The Board of Directors has appointed seven non-voting Senior Advisory Board members and 16 non-voting Advisory Board members.

For media inquiries and a complete list of the Board of Directors and Advisory Boards, please contact Mandy Johnson at mandy@sima.com or 949.366.1164 x7.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 19 years, SIMA’s Environmental Fund has raised more than $4.4 million for environmental groups seeking to protect the world’s oceans, beaches and waves.  For more information about SIMA, visit www.sima.com.

josh hunter

Hot Tuna Sales Smoking

The surf brand’s stock jumped 29 percent as sales climbed 39.

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ADMIN

Firewire Surfboards To Cease Delivering Fins With Boards

On September 26, Firewire Surfboards announced to its retail partners that it will no longer be including fins with its boards. The company says this move will enable it to offer a lower MSRP to its customers as well as a better margin for retailers. This decision is sure to spark discussion as it’s a departure from the traditional way that boards are sold. Stay tuned to Transworld Business as this story unfolds for interviews with Firewire CEO Mark Price and key players from the surf accessory/ fin market.

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josh hunter

19th Annual Waterman’s Ball Weekend Wrap Up

Here’s a look at some of the images from SIMA’s 19th Annual Waterman’s Weekend. This year SIMA raised more than $500,000 for seventeen non-profit environmental organizations that address water quality and ocean pollution issues, defend beaches and surf breaks from development, and provide public education on ocean conservation. Check out the photos below courtesy of Jimmy Romero & Ty Smith/Propaganda HQ.

Here’s the press release from SIMA:

More than 850 professional surfers and surf industry VIP’s supported the most anticipated surf event of the year, the SIMA Environmental Fund’s Waterman’s Ball, on Friday, August 22. The event took place at the St. Regis Monarch Beach in Dana Point, Calif., and the SIMA Environmental Fund Board of Directors are confident that the final amount raised at the event will approximately match the goal of $500,000 for oceans and surf breaks around the world. At the Ball, SIMA honored former world surfing champion Mark “Occy” Occhilupo as Waterman of the Year, musician Jackson Browne as Environmentalist of the Year, and surf contest pioneer Eduardo Arena with the Lifetime Achievement Award. Surfrider Foundation and Sierra Club’s Friends of the Foothills campaign also received Special Recognition Awards for their ongoing battle to save Trestles and stop the development of the 241 Toll Road.

Funds raised will go directly to supporting specific programs of 17 non-profit environmental organizations that address water quality and ocean pollution issues, defend beaches and surf breaks from development, and provide public education on ocean conservation. Beneficiaries include: Surfrider Foundation, Ocean Institute, WiLDCOAST, Heal the Bay, Orange County CoastKeeper, Surfing Education Association, Alaska Wilderness League, Seymour Marine Discovery Center, Algalita Marine Research Foundation, Save the Waves Coalition, Reef Check, KAHEA: The Hawaiian-Environmental Alliance, SINADES: Natural Systems and Development Civil Association, Sierra Club’s Friends of the Foothills campaign, Santa Barbara Channelkeeper, North Shore Community Land Trust, and Assateague Coastal Trust.

“Jackson Browne said it perfectly in his acceptance speech for Environmentalist of the Year and gave me a new favorite saying; ‘A clean environment is the most basic human right,’” said Paul Naudé, president of the SIMA Environmental Fund and CEO of Billabong USA. “Waterman’s Weekend is a meaningful and powerful event for the whole surf industry because it is a time when we can support the organizations that are preserving the very resource our industry would not survive without – the ocean. As well as concentrating on our oceanic-environment, Waterman’s Weekend is a time to recognize our honorees who have made an impact in the sport of surfing and the environment.”

Mark “Occy” Occhilupo, Waterman of the Year

Waterman of the Year, Mark “Occy” Occhilupo, has made his mark on the sport of surfing as a legendary surf icon. Coming onto the surf scene at the age of nine, Occy found his passion for the perfect wave on the beaches of Cronulla near where he grew up in southern Sydney. The
goofyfooter exploded onto the surf contest scene at age16 and began his career that would later lead to his recognition as the man with the best backhand hook. One of the most remarkable parts of Occy’s career was his ability to surge from the depths of depression and burnout throughout the early nineties to the rebirth of his surfing career in 1996 after re-qualifying through the World Qualifying Series for the prestigious World Championship Tour. He hit the peak of his career in 1999 when he won and was crowned with the long overdue World Title. After two decades of leading the scene as a top world surfer, Occy surfed his last touring professional heat in 2007, rounding out a truly epic career that has stretched the boundaries of the sport of surfing.

Jackson Browne, Environmentalist of the Year

Best described as the first to volunteer for an environmental cause and the last to seek recognition, Jackson Browne was honored as Environmentalist of the Year for his lifelong commitment to the fragile planet. Well-known for his gift as a musical artist, Jackson utilizes his talent to raise awareness, participation, and funds for environmental causes. He strives to make the biggest impact and tailors a majority of his efforts to grass-roots environmental causes with minimal overhead, targeting the “little guy” that does the important work. His long list of performance benefits, as well as dedication of time and resources, includes benefits for the Ventura Hillsides Conservancy, Waterkeeper Alliance, Heal The Bay – Santa Monica, and to prevent offshore drilling on the California Coast, oil and gas development in the Santa Barbara region, and opposition of nuclear development at Diablo Canyon, to name a few. An avid surfer, Jackson has made his absolute and unflinching commitment to the environment, particularly the oceans, a lifelong project.

“The qualifications for SIMA Environmentalist of the Year are extremely precise and tailored to environmental efforts as they impact the surf industry,” said Paul Naudé, president of the SIMA Environmental Fund and CEO of Billabong USA. “As a true surfer, Jackson Browne more than fulfills this prestigious role and is passionate about using his music to protect our waves. From projects like Heal The Bay to preventing offshore drilling – Jackson has made a huge impact on our coastal lines, something I know everyone in the surf industry is more than appreciative of. We are proud to call Jackson Browne our SIMA Environmentalist of the Year.”

Eduardo Arena, Lifetime Achievement Award

Lifetime Achievement Award recipient, Eduardo Arena, is acknowledged as being a World Surfing Championships contest pioneer. Eduardo is well-known for using his own resources and passion for surfing to bring together various countries and theories of surfing. In the 1960s Eduardo’s efforts in Peru helped create the platform for the first World Surfing Championships, as well as the International Surfing Federation (ISF). Serving as the president of ISF for eight years, Eduardo was among the pioneering group of ISF officials who wrote our first modern surf judging criteria, clearly influencing and setting the tone of the way surf contests all over the world are judged today. Eduardo’s impact over the surf world is both international and extensive, and SIMA is proud to honor Eduardo Arena with the SIMA Lifetime Achievement Award.

Surfrider & Friends of the Foothills, Special Recognition Awards

Surfrider and Friends of the Foothills were honored with Special Recognition Awards. Advocating against the development of the 241 Toll Road in southern Orange County and protecting Trestles has been an ongoing battle for these two organizations. They have won some courageous victories, and will continue the long-term fight to preserve our surf and environment – including the battle to stop the Toll Road extension through Trestles. Their efforts are strongly supported and valued by the entire surf community.

“Every dollar spent on the weekend, every golfer on the links, every bid on the auctions, and every attendee at the ball made a difference for our surf breaks, ocean, and the environment,” said Dick Baker, SIMA Chairman Emeritus. “On behalf of SIMA, thank you to all of those who supported the 19th Annual Waterman’s Weekend.”

The SIMA Environmental Fund is a 501(c)(3) charitable foundation formed by the surf industry to provide support in the form of grants to environmental organizations. The annual Waterman’s Weekend serves as the primary fundraiser for the SIMA Environmental Fund through the Waterman’s Classic Golf Tournament and Waterman’s Ball and Auction. This year’s Waterman’s Classic took place on Thursday, August 21, at the Monarch Beach Golf Links. The Waterman’s Ball and Auction were held Friday, August 22, at The St. Regis Monarch Beach Resort & Spa in Dana Point, Calif.

For media inquires or photos from the event please contact SIMA Communications Coordinator, Mandy Johnson at Mandy@sima.com or 949.366.1164 x7.

josh hunter

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