superpark 13

Press Releases

Snowboarding’s Elite Swarm Mammoth for Superpark 13: Superstition in the Sierras

San Juan Capistrano, CA (May 4, 2009) – Don’t be surprised if you find scores of snowboarders wearing their socks inside out, carrying a rabbit’s foot and avoiding cracks in the road to insure that fate is on their side this week in Mammoth, California for Snowboarder Magazine’s Superpark 13: Superstition in the Sierras presented by Gatorade.

The event kicks off tomorrow and runs through Saturday, May 10, 2009. It’s an invite only exhibition and the attendees represent the who’s who of the snowboarding community from the athletes and builders to the photographers and film makers. Some personalities to watch for are Finnish slopestyle master Eero Niemela, quarterpipe expert Pat Moore and veteran BJ Leins among many other notable talents.

These athletes will have the privilege of riding one of the most progressive parks in North America created for them by the innovative builders of Mammoth, Bear and Loon Mountain resorts. Some of the inventive features now gracing the slopes of Mammoth’s Chair 4 South Park include a 90 foot four way crossup transfer, four story hip and 100 foot step over.

One of the unique qualities of the Superpark establishment is the creative reciprocity that exists between the build crews and riders. Both parties’ top priority is to take the sport to new heights and over the past 12 years the riders and builders alike have come leaps and bounds. However, “Gatorade’s involvement this year will help us elevate the event to a whole new level” said Snowboarder’s Publisher, Chris Engelsman. “Superpark 13 is set to raise the bar even higher!”

“[Gatorade is] thrilled to support the Superpark and Ms. Superpark events because it’s always great to see snowboarding’s top riders focused first and foremost on having a good time and pushing to progress,” said Kenny Mitchell, action sports team manager with Gatorade. “For a pro rider this can mean long days and lots of hiking and riding at a high elevation that can get exhausting, which makes hydration even more critical and that’s why Gatorade is a natural fit at Superpark.”

Snowboarder is annually astonished by the determination of its Superpark participants. They hit the slopes early and board long after most would have called it a day. Therefore, extra special thanks go out to Gatorade not only for their support of this event, but also for helping to keep the athletes hydrated and happy up on the hill.
For daily recaps, photos and more visit http://bit.ly/superpark/.

About Gatorade
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus, G2® and propel®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.com and www.pepsico.com.

About SNOWBOARDER:
SNOWBOARDER Magazine is entering its 22nd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.

Press Release

May 04 2009 | 133 views | 6 comments

Press Releases

Snowboarder Announces Builders for Superpark 13

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Snowboarder Announces Builders for Superpark 13: Superstition in the Sierras presented by Gatorade

San Juan Capistrano, CA (April 28, 2009) – Loons, Mammoths and Bears oh my! The industry renowned park crews from Loon, Mammoth and Bear Mountain resorts have been invited to combine their creative energies to craft a one-of-a-kind terrain park, which will serve as the shredding grounds for Snowboarder’s 13th Annual Superpark.

Mammoth Mountain, California is set to host their sixth Superpark; one of the largest and most anticipated non-competitive exhibitions by snowboarding’s top male athletes. Oren Tanzer, Director, Y.A.S Marketing is “Stoked to have Superpark 13 back at Mammoth Mountain.” Mammoth’s legendary Chair 4 South Park is the canvas on which the crews will unleash their creative juices. “The opportunity to work with such amazing park builders from Bear and Loon Mountains is icing on the cake,” continues Tanzer, “I am 100% positive that this year’s park will be the best to date and set a new standard for future Superpark events!”

Bear Mountain, like Mammoth, has a five year history with the Superpark tradition and their build crew has developed a reputation for the inventive style they bring to the table each year. Snowboarder’s Superpark “Is the one event that everyone in the snowboard community waits for in order to witness true progression in building and in riding,” say Clayton Shoemaker, Park Development and Marketing Coordinator at Bear Mountain. “On behalf of all the builders at Bear Mountain, we are extremely eager to be a part of Superpark 13. Mammoth always has a healthy pile of snow to push around and the Unbound Crew never fails to show us a good time. We are also very thrilled to work with Loon and to see what they have up their sleeves for their very first Superpark.”

Not only is this Loon Mountain’s first Superpark, but this year marks the first time an East Coast crew has received an invitation. “Superpark has been a great part of our sport for many years, and Loon is proud to bring some East Coast flavor to the festivities!” remarks Jay Scambio, Loon Terrain Park Development Manager. “We have always pushed the envelope in our parks to progress snowboarding and have some fun while doing it…which is exactly what I think Superpark is all about.” That constant pushing of the envelope is what caught the attention of Snowboarder Magazine. When asked what it was that made Loon Mountain stand out,Snowboarder’s Editor, Pat Bridges replied that it was their “long standing commitment to the progression of snowboarding and their overall attention to detail making amazing parks,” that made everyone take notice. In fact, Snowboarder is not alone in this recognition. Loon Mountain has received industry wide accolades for their achievements and has been coined the best park in New England. Brian Norton, Loon Terrain Park Manager, reflects on the influence of the Superpark establishment, “As the first East Coast resort to take part in Superpark, myself and the rest of the crew at Loon are stoked to be a part of this influence and take part in its history. We can’t wait to get to Mammoth and start pushing.”

Superpark 13: Superstition in the Sierras kicks off next week on Cinco de Mayo. Visit www.snowboardermag.com/superpark <http://www.snowboardermag.com/superpark> for daily updates and a sneak preview of the coverage to come in the January 2010 issue of Snowboarder Magazine—an issue dedicated entirely to Superpark.

About Gatorade
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus, G2® and propel®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.com <http://rs6.net/tn.jsp?et=1102436771053&e=001vS-YEcr_MuwzfDNGPyafM7Gjz7-A8YVscx2nCQOxOTbCnb8xf76ksPrHKLhtTgmm2Y0R7TjLNo6oCawXFI6_iaLj3A2BY3GLjFEJGj-ZNzQ=> and www.pepsico.com <http://rs6.net/tn.jsp?et=1102436771053&e=001vS-YEcr_Muwzt7UZRLuTrAuUDROH_02Bow9oXZHRA5ol-_PNq9ugLHNy2pAbrD0NKP7moWu3jJ2MTqdx1Qbl5qUdZpj5CG8N55P6siY_mwY=> .

About SNOWBOARDER:
SNOWBOARDER Magazine is entering its 22nd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.

Media Contact:

Elishia Matta
ASG PR Manager
P: 949-661-5149
elishia.matta@sorc.com