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Product Preview: 2010 Sunglasses

Our summer product extravaganza continues with all the latest eyewear looks.

ADMIN

• July 08 2009 | 28,965 views | 4 comments

• Press Releases

Dr.@g0n Launches Rob Machado Online Experience Web Game

(Carlsbad, CA / May 29th, 2009)- Dr.@g0n has done it again, this time going where no mythical creature has gone before- the internet. Featuring Rob Machado himself, the Online Experience Web Game challenges you to 3 games, 9 waves during 3 months for 1 lucky winner from 5 regions around the world to win an all expenses paid trip to hang out with Rob in California for 1 week. 5 lucky winners from Europe, Latin America, Australia, Japan and the United States will be posted up in a house on the beach with an itinerary of one thing only- FUN. For starters, not only will you be hanging out with Rob every day, but you’ll also get VIP passes to the WCT Trestles event and 2009 Surfer Poll Awards. Better yet, why not check out Dr.@g0n’s laboratory and see where baby Dragons are made? The video game format is simple. Each game is inspired by one of Rob’s new Experience sunglass colorways. The first game- The Momentum, takes you back in time to Pipe Masters 2000 where you have to beat Rob at a pinnacle moment in his career. After that, you experience The Journey. Travel with Rob around the world to his favorite surf spots and show him you know how to put the soul back in surfing better than he does. Lastly, you play the E.C.O. and work with Rob on raising environmental awareness for famous waves around the world in danger of extinction. In addition to the grand finale prize in California, the top 10 winners of each game will receive signed sunglasses by Rob Machado along with free giveaway packs filled with Dragon gear. So step inside and feel the vibe of the Rob Machado Online Experience Web Game, it’s like Atari but better and FREE! Login- www.dragonalliance.com/experience

Press Release

• May 29 2009 | 257 views

• Press Releases

Electric Releases The G.SIX

New shades dropping May 4th.

Press Release

• April 21 2009 | 146 views | 1 comment

• News

Oakley Announces Limited Release of Exclusive Frogskin Sunglass for Salt Lake City’s Fice Boutique

FOOTHILL RANCH, Calif., Sept. 16, 2008 – Oakley, Inc., in conjunction with Fice Boutique announced today the upcoming release of the limited edition Fice x Oakley Frogskin sunglass, a custom eyewear piece created for the new Salt Lake City boutique owned by Corey Bullough and Oakley Snowboarder, Laura Hadar.

The custom Fice x Oakley Frogskin was designed by Laura, an Oakley athlete for almost a decade. Known for her edgy style and raw energy, Laura’s made major appearances at X Games and shook up the industry with her versatile ability on the snow and slaughter of urban features.

Laura teamed up with co-owner Corey Bullough to create an exclusive urban boutique deep in the heart of the Rocky Mountains, pushing levels of creativity, art and culture in a conservative arena. A gallery and a boutique, Fice is also involved in the community by supporting local and national artists.

Only 100 pieces have been created and will be sold exclusively at Fice, located at 160 East 200 South, Salt Lake City, UT, for a suggested retail price of US$150. Fice is the first urban boutique in Salt Lake City to collaborate with a company as accomplished as Oakley to create a one-of-a-kind piece.

Fice and Oakley will launch this exclusive piece at a private event hosted at Fice, on Saturday, September 27. The festivities will commence at 7pm with an exclusive unveiling of the Fice x Oakley Frogksin, in addition to an exclusive performance by DJ Ming & Ping. Drinks and food will be provided by Redbull and Oakley. At 9pm Fice and Oakley will continue the celebration at CLUB SOUND where Ming & Ping will wrap-up the night’s festivities with a live performance. This performance will be open to the public. Tickets can be purchased at Fice.

Additional information is available at oakley.com.

Press Release

• September 18 2008 | 418 views | 1 comment

• Features

July Transworld Business: A Look at What’s Inside

It’s here. “The sexiest issue ever” of Transworld Business is now in circulation, featuring previews of the latest in swim wear, sunglasses and watches. Check out our expanded online coverage, with product previews and bonus commentary from each brand about their latest lines.

kailee bradstreet

• July 16 2008 | 1,479 views | 6 comments