Spy is partnering with Powder Cowboy Catskiing to host the inaugural “Wast Deep Snow Session Contest,” which will challenge both retailers and consumers to send in a link to their best ski or snowboard action photo.
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Spy announced today its first ever Spy Hawaiian Bombshell Model search, the winner of which will be featured in the 2010 Spy global ad campaign photo shoot.
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Spy’s new Snow Segment Manager Kevin Casillo discusses his new role at the company and his transition from pro-rider to team manager.
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Orange 21 announced a global licensing deal today with O’Neill to design and develop O’Neill Eyewear, including sunglasses and snow goggles.
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Spy Optics announced today that it has brought Kevin Casillo on as the new snow segment manager for the brand.
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Despite a substantial decline in sales, the company was able to reduce its net loss for the period by nearly 7%.
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Ashmore Bodiford and the Spy crew explain key features of the new Tice Sunglass.
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Orange 21 Inc., parent company of Spy Optics, announced today that it has appointed Erik Darby as Vice President, Sales. Darby, an Oregon Native, has held sales and management positions at Nike, Pony, Adidas and Converse, and will now direct all sales operations for the North American market at Orange 21, according to a statement the company released today:
“Mr. Darby comes to Orange 21 with a successful track record of sales development, key account management and brand building within the sportswear business. Mr. Darby’s career has included sales and management positions at Nike, Pony, Adidas and Converse.
As Director of Sales at Converse, he was an instrumental member of the team that helped redefine the brand. He helped Converse to build a solid sales foundation and return to profitability, which led to its subsequent sale to Nike.
“Erik is a perfect fit for Orange 21. He uniquely understands the power and influence of action sports, and the importance of a strong company culture. His experience in strategic sales and retail partnerships brings a solution-oriented perspective to our business. Erik has a proven track record when it comes to developing and executing strategic sales plans.
With over 25 years of sales experience, Erik’s knowledge base of retailing from small boutique shops to Americas’ top retailers will help guide Orange 21 to new opportunities.
‘We believe Erik’s experience and vision will be a strong asset for us,’ said Stone Douglass, CEO of Orange 21. ‘He brings expertise, passion, and solid retail relationships to our sales organization.’
Erik is an Oregon native, mountain biker and avid snowboarder. He resides in Carlsbad, California.
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the action sport, motorsports, snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.”
Spy Optic’s parent company posted a Q1 net loss of $804,000, beating last year’s decline, despite drastically lower sales.
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In its 8K filing, Orange 21 Inc. announced that it will reduce compensation for U.S. employees - including executive officers - by ten percent for approximately the next three months, according to an article published today by Yahoo Business.
“Pursuant to the Reduction, the annual base salaries of the Company’s salaried employees were reduced by ten percent (10%) and the Company’s hourly employees were put on reduced work schedules that resulted in their compensation being reduced by ten percent (10%).
Additionally, the Company’s wholly-owned subsidiary in Italy, LEM, S.r.l. (”LEM”), implemented a government-subsidized leave program (the “Program”) pursuant to which certain employees’ work schedules will be reduced by twenty to fifty percent (20-50%) for approximately thirteen weeks.”
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