How Hollister Co. Stole Surf: Eight Years After Abercrombie & Fitch Invaded The Surf Market, What Can be Done To Defend Against Them?
In the latest issue of Transworld Business I wrote a feature about the impact Hollister has made on the surf industry and ways that the endemic market can defend itself against the fugazi “surf brand”/mega mall-based retail chain. We usually don’t publish such lengthy articles online—it’s around 4,000 words plus a sidebar—but having seen it referenced on more than one surf-related message board online, I decided to post it in its entirety. So here it is.
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josh hunter
- August 07 2008 | 14,438 views | 116 comments
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