snowsports industries of america

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Snowsports Industry Stays Afloat In Sinking Economy

In an official research study conducted by Snowsports Industries of America, the organization found that snow sport sales have increased by 3% from August to November, surpassing $917 million, according to a story published Tuesday, Jan. 6, on Triangle Business Journals Web site.

Junior apparel and equipment sales lead the charge, and snow sport internet sales increased by 13% in dollars and 23% in units, compared to August through November 2007, according to the report. Here’s an excerpt:

“Parents didn’t slow their spending on equipment and apparel for the kids in November. Overall, junior’s equipment sales increased 12%; junior ski sales were up 21% in dollars, junior snowboard sales increased 1% in dollars. Parents were not skimping on apparel for their kids either, junior apparel sales increased 7% and a surprise in the numbers was sales of junior snow suits that increased more than 40% in units and in dollars.”

To read the entire article, which breaks down each category with dollars and units sold, click HERE.