The End of the Season Survey from the SnowSports Consumer Panel was recently released, revealing that the majority of snow sports participants (86.4%) said that they take time to read online product reviews that other consumers have written before purchasing new products.
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The snow sports products market grew by $280 million to reach $2.97 billion for the 2007-08 season, up from approximately $2.69 billion in all channels last season.
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Winter Trails is organized by SIA and member companies through a partnership with the Cross Country Ski Areas Association (CCSAA) and the American Hiking Society (AHS).
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Transworld wants to know. Share your eco-friendly advice with us on our forum boards and comments section.
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Sales surpassed $2.75 million as of February, with $768 million in equipment sales, $1.1 billion in apparel and $895 million in accessories sales.
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OFFICIAL PRESS RELEASE - The North American Snowsports Journalists Association (NASJA) honored three notable persons who have made significant contributions to winter sports endeavors and also bestowed their top awards in the field of snow sports writing and photography for 2007. The awards, this year presented at the Mt. Washington Hotel in BrettonWoods, New Hampshire, were revealed at a banquet on March 29, 2008 that was climax of the organization’s annual meeting.
The Carson White-Golden Quill Award, named after the group’s first president, honors an individual who has made a significant contribution to snow sports in North America. For 2008, the honor went to long-time SnowSports Industries America (SIA) president David Ingemie. Starting out as a marketing director in 1976 for SIA, he took over as president in 1981 and remains so to this day. This native New Englander guides the non-profit winter sports trade association from its McLean, Virginia headquarters.
NASJA’s 2008 Lifetime Achievement Award, honoring a lifetime of snowsports-related innovation, competition, design and other endeavors, was presented to Cecile Ryden Johnson, a well-known watercolor artist who created lasting works of winter scenery, sports and imagery from countless resorts and mountainsides. This nonagenarian, whose work has appeared in Skiing Magazine and in many television specials, is still active in the art world from her Washington D.C. home.
Bonnie MacPherson, the media relations director at Vermont’s Okemo Resort, is the recipient of the 2008 Bob Gillen Memorial Award. This award, named in honor of a former Ski Magazine editor and marketing wizard of Crested Butte and Sugarbush ski resorts, honors an individual who exemplifies the highest standards of professionalism in public relations and media communications. Ms. MacPherson came to Okemo via stints at the Mt. Washington Hotel, and Loon Mountain and Cranmore resorts.
The Harold S. Hirsch Awards, named after the ski clothing pioneer-creator of the White Stag Company, honors the best writers in the snowsports journalism fields of magazines, newspapers, columns and internet and for winter sports photography. The awards were underwritten by prize grants from the Head Ski Corp. and Sport Obermeyer, the ski clothing manufacturers.
In Magazine Writing, Chris Solomon of Seattle, freelance writing for Ski, Skiing and the New York Times Magazines, captured the Hirsch trophy and some Head skis for his 2007 stories. He was a double winner at last year’s awards.
Claudia Carbone of Denver, Colorado, a former president of NASJA and Hirsch winner, took home the Columns honors for 2007 with pieces on Colorado destinations such as Wolf Creek, Keystone and Loveland.
Tops in Newspaper Writing for 2007 was freelancer Hilary Nangle, from Waldoboro, in the Great State of Maine, writing for the Boston Globe about her state’s ski destinations and equipment innovation. She is also a previous Hirsch recipient.
Internet Writing honors for 2007 went to About dot com’s Skiing Guide Mike Doyle, from Stillwater, New York. Doyle, who is a first-time recipient, made the jump into cyberspace from stints as the IBEW union’s press secretary and traditional print media.
In the category of Snowsports Photography, Karl Weatherly of Ketchum, Idaho took top honors with attributes the judges describe as “the best sense of light and composition, excellent action, shot by someone with obvious expert skiing skills.” Karl’s photos appear on the Getty Images and Corbis websites and in winter sports magazines.
About NASJA
The North American Snowsports Journalists Association, founded in San Francisco, California in 1963, is the largest organization of its type in the world. Please visit our website at www.nasja.org for more information.
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Despite the state of the economy, snow sports continue to experience growth, with sales up for the 2008 season, according to a SnowSports Industries America report.
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