The End of the Season Survey from the SnowSports Consumer Panel was recently released, revealing that the majority of snow sports participants (86.4%) said that they take time to read online product reviews that other consumers have written before purchasing new products.

The snow sports products market grew by $280 million to reach $2.97 billion for the 2007-08 season, up from approximately $2.69 billion in all channels last season.

Winter Trails is organized by SIA and member companies through a partnership with the Cross Country Ski Areas Association (CCSAA) and the American Hiking Society (AHS).

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Sales surpassed $2.75 million as of February, with $768 million in equipment sales, $1.1 billion in apparel and $895 million in accessories sales.

OFFICIAL PRESS RELEASE - The North American Snowsports Journalists Association (NASJA) honored three notable persons who have made significant contributions to winter sports endeavors and also bestowed their top awards in the field of snow sports writing and photography for 2007. The awards, this year presented at the Mt. Washington Hotel in BrettonWoods, New Hampshire, [...]

Despite the state of the economy, snow sports continue to experience growth, with sales up for the 2008 season, according to a SnowSports Industries America report.