snowboarding

Wille Yli-Luoma Extends K2 Contract Through 2011

Veteran pro snowboarder Wille Yli-Luoma, who has been on K2’s International team for more than six years, has signed on for at least another two point five.

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mike lewis

World Snowboard Day Is Back

Coming to a resort near you December 20, 2009. With just a little over four months to go, reach out and find out how your company, shop, resort, or organization can support this great event that works to promote the sport and get more people out and riding.

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mike lewis

Winter X Games Europe Details Confirmed

Get the skinny on the first Winter X Games to be held outside the US.

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ADMIN

Earl Saline, Education Manager for AASI

FUTURE SHRED: Retailer And Manufacturer Tips For Inspiring New Riders

AASI Education Manager Earl Saline is an expert on introducing new riders to snowboarding. More importantly, Saline is an expert on getting them to come back and enjoy a lifetime of shred. We caught up with him to find out how retailers and manufacturers can get involved in encouraging new participants to strap on a board.

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mike lewis

SIA Video Details Reasons To Come To Snow Show

SIA’s new video answers all of your questions and many you haven’t even thought of yet about attending the 2010 Denver trade show.

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mike lewis

El Niño’s Back!

What does this mean for winter weather patterns?

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ADMIN

Wakeboarding Parks Debut As Summer Solution For Snow Resorts

Cable wakeboarding parks offer snow resorts a new potential summer revenue source.

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LukeWoodling

FUTURE SHRED: The Equation For A New Generation

Building Snowboarding’s Base Through Exposure, Conversion, Retention, & Diversification

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mike lewis

Rome Launches Live Twitter Rider Interviews

Rome is launching a new take on Twitter with its Ask The Riders series, allowing riders and fans to pose their own questions to pros in live interviews.

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mike lewis

Völkl USA Partners With Net Enforcers To Monitor Gray Market Web Sales

Net Enforcers’ Price Monitoring Solution, aligned with its leading team of experts, is designed to detect in real time if an authorized online retailer offers a price outside of the established pricing policy.

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ADMIN

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