According to Ashbury’s blog:
“We’ve waded through the misty mountains of Jackson Hole to find one of the more free thinking snowboarders of our generation, and would now like to welcome Kyle Clancy to the team!

Last November, Backcountry.com announced its decision to redefine athlete sponsorship. Stepping away from the dyed-in-the-wool tradition of logo-ing up athletes and sending them off to shred in hopes of some photo and video ROI, Backcountry has instead charged its pros with actively driving traffic to the e-tail site via social media.