
According to the Idaho Mountain Express:
The winter ski and snowboard events organized by 48 Straight have been canceled.
Kipp Nelson, Ketchum resident and co-founder of 48 Straight, said today that the ski and snowboard racing series has been canceled after the title sponsor Jeep withdrew its sponsorship. The events are formerly known as The Ski Tour.
“It’s not a very complicated story,” Nelson told the Idaho Mountain Express today. “We all know what’s going on in the auto industry. It’s just a cut in expenses.”
Nelson said attempts had been made over the past few weeks to reduce the scale of the series, but retain three events.
Like last year, the events were planned for Telluride, Colo., Squaw, Calif., and Sun Valley, and were to be largely funded through sponsorship from Jeep, an arm of the embattled auto manufacturer Chrysler.
Telluride town manager Frank Bell told the Idaho Mountain Express today that 48 Straight had notified his city that they were going to cancel events scheduled for December. Telluride Ski and Golf Company CEO Dave Riley confirmed the cancellation.
Sun Valley was to host 48 Straight from March 27 to 29.
“We’re disappointed, but I can understand how this would happen,” said Jack Sibbach, spokesman for Sun Valley Company.
When the event began in 2006, the racing series was accompanied by concerts, environmental symposiums and other events. It was founded by Ketchum residents Nelson and Steve Brown in 2006 under the name The Ski Tour.
Ketchum welcomed the Ski Tour in January 2007. Big-time athletes flocked to the ski and snowboard events, and the U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding, made the skiercross at Sun Valley a USSA sanctioned event.
Local athletes Zach and Reggie Crist also inspired enthusiasm for the event. Thousands of spectators gathered at Dollar Mountain to watch skiercross races.
In addition to ski and snowboard cross racing, 48 Straight also featured a halfpipe competition and was viewed as excellent promotion for the Sun Valley area, especially because of the coverage on national television.
Music was also a big part of “the loudest show on snow,” as the event described itself. National touring acts like The Wailers excited crowds.
The Idaho Department of Tourism estimated that the event generated millions of dollars of economic impact, from media attention to tourist business.
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November 18 2008 |
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