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Montreal, March 11, 2009 – On April 3rd and 4th, Mont Saint-Sauveur will welcome some of the world’s top riders for the 8th annual
RIDE Shakedown, the most important snowboarding event in the country. New key features this year will include a new women’s
category sponsored by Oakley, the launch of a $35,000 purse, Canada’s largest, and the creation of the spectacular, ground-breaking
AMP Energy rail. A quick reminder that this year’s competition has been renamed in honour of the event’s new title sponsor,
RIDE Snowboards.
Capitalizing on its increasing popularity, the Shakedown is pursuing its growth in 2009 and, as such, has introduced major changes,
such as the development of its infrastructures, the creation of a women’s category and the launch of a new collection of exclusive
clothing and accessories, now available online at shop.shakedown.ca. In fact, the Shakedown was recently featured in a Ubisoft
Montreal videogame Shaun White Snowboarding.
The Shakedown in the U.S. in 2010?
“The RIDE Shakedown is looking to gain a foothold in the United States as early as next year,” explained Patryck Bernier, co-founder
of Dizzle Entertainment Inc. and organizer of the RIDE Shakedown. “Our goal here is not to leave behind the Quebec market, but rather
to take advantage of our event’s international reputation and unique format, so that over the long term we can build a network that will
help us organize an international contest series. With only two years to go before our 10th anniversary, we will pull out all the efforts to
outdo ourselves in all respects. The Shakedown is a snowboarding event whose vision deftly combines the aspirations of athletes with
those of spectators. We will invest as much energy as needed to ensure that this vision becomes a reality.”
Of pros and fans
The RIDE Shakedown is eagerly awaited by professionals – who hope to be invited – and the up-and-coming riders vying for one of
the 80 amateur spots and their chance to tackle the pros. Add to this some 20,000 exhilarated fans cheering on their idols during the
two-day competition, and it is easy to understand why the Shakedown is Mont Saint-Sauveur’s top event of the year.
The athletes
Among the many world-class professional snowboarders invited to the RIDE Shakedown this year will be Darrell Mathes and
Bode Merrill (USA), well known in the industry and featured in many movies, magazines and competitions; Dustin Craven (Alberta,
Canada), winner of Shakedown 2007; Alex Cantin (Quebec City, QC), member of RIDE Snowboards Rookie Pro team; Charles Reid
(Mont-Tremblant, Quebec), title winner of Shakedown 2008; and Sébastien Toutant (L’Assomption, Quebec), champion of Shakedown
2006, when he was just 13 years old and an amateur.
You or someone you love should enter to win the big bucks. Dress up as your favorite mascot and try to beat the Chicken in the Mascot Pipe Contest during the Roxy Chicken Jam in Mammoth March 28th! Boys and Girls!
(Free concert that night in the village: Cold War Kids and Santigold!)
Check out the action from last year:
Mascot Contest
For more on the Chicken Jam:
Roxy Chicken Jam
Olympic champion Kelly Clark (Mt. Snow, VT) continued her dominance of the sport with a huge win over Gretchen Bleiler (Aspen, CO) in the final stop of the U.S. Snowboarding Grand Prix presented by Sprint at Killington. Michael Goldschmidt (Truckee, CA) put down a strong second run to knock off first run leader Elijah Teter (South Lake Tahoe, CA), who finished third.
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World Cup snowboardcross champion Lindsey Jacobellis (Stratton Mountain, VT) nailed down her fifth World Cup win of the season Friday, finishing first in Spain in a photo finish.
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Who: All ages, intermediate to advanced ski and snowboard competition
What: Liptricks not Lipstick Presented by Sobe is Echo’s third signature event competition of the 2008/2009 season. The format is an open rail jam that will take place in Echo’s Junkyard, home to Colorado’s only Burton stair set. Contestants will be judged on overall ability, and a $1,200 prize purse will be awarded in the Pro ski and snowboard division. Additional prizing, including hard goods and Echo swag, will be awarded in all other divisions.
When: Saturday, March 14, 2009; registration runs from 9-10a; the event will begin at approximately 10:45a
Where: Echo Mountain, 19285 CO-HWY 103, Idaho Springs, CO
How: Pre-registration online at echomt.com, or onsite at Echo Mountain the day of the event
Cost: $8 in advance (advanced registration at echomt.com), or $10 onsite the day of the event. NOTE: registration fee does not include a lift ticket
On-site Contact: Marc Moline, 303.325.7347, or mmoline@echomt.com
Huntington Beach, CA – (March 4, 2009) – Roxy is pleased to announce that Santigold and Cold War Kids will co-headline the outdoor free concert at the Fifth Annual Roxy Chicken Jam, March 27-29, 2009, Mammoth Mountain, CA. The all-women snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined prize purse worth $50,000. In addition to crowning the Swatch TTR Women’s World Champion, the unique event will feature a festival atmosphere with a mascot competition, games and goodies for all to enjoy.
“We’re proud to sponsor an event that not only nurtures talent in women’s snowboarding, but also gives back to the community and spectators,” said Randy Hild, Executive Vice President, Roxy Global Marketing. “We’re excited to offer Roxy’s fans the chance to enjoy Santigold and Cold War Kids, as part of the Roxy Chicken Jam.”
The lovechild of submarine sonar and low frequency midnight moans, Santigold was born somewhere between Bedstuy and Bushwick, Brooklyn and was placed under the care of enigmatic singer and songwriter Santi White. Her eponymous debut album Santigold was released in 2008, the album’s single “L.E.S. Artistes” placed at number two on Rolling Stone’s Singles of the year, while the album Santigold was sixth on their albums of the year list. Santigold is currently featured on the new Jay-Z track produced by Kanye West, “Brooklyn Go Hard,” and can be seen touring with Coldplay in Japan throughout February.
Hailing from Fullerton, CA, the indie rock band Cold War Kids burst onto the scene with their debut Robbers & Cowards in the fall of 2006. In 2007, they contributed to OKX, a tribute to the 10-year-old Radiohead album OK Computer, recording their version of the track “Electioneering.” In September of 2008, they released their sophomore album Loyalty to Loyalty.
In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with musical guests Santigold and Cold War Kids on Saturday March 28, 2009 at 7pm. Additional activities over the course of the weekend include the ever-comedic Mascot SuperPipe Competition, hair by Paul Mitchell, Roxy demo boards and skis, and other giveaways and goodies.
The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink. Additional partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV, Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour. For more information on the Roxy Chicken Jam and festival visit www.roxy.com/2009/chicken¬_jam.
About Roxy:
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
Trip Includes Airfare, Lodging, Lift Tickets, Clothing, a Snowboard Set Up & CoverGirl Make-up
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Chas Guldemond takes his first two tour wins of the season in Japan.
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Copper Mountain Tuesday, March 3, 2009
Airing Tuesday, March 3, 2009 at 8:00 pm Eastern Time (in Snow Pack Pacific Time), and re-airing several more times through March and April, FUEL TV will showcase Paul Mitchell Progression Session: Copper Mountain.
The “Paul Mitchell Progression Session” was a unique snowboard slopestyle/big-air event where riders launched a big air, then transitioned to a log hit directly in front of the crowd. The size of the gap and speed needed proved to be challenging for many, but snowboard star Madison Elllsworth and two-time X Games Gold Medalist Jamie Anderson stomped their runs to take home the wins.
Make sure to tune into FUEL TV to catch all the action at “Paul Mitchell Progression Session: Copper Mountain.”
Paul Mitchell Progression Session: Copper Mountain Air Dates:
Tuesday, 3/3/09 8:00pm ET/5:00p PT in Snow Pack
Tuesday 3/3/09 11:00pm ET/8:00pm PT
Saturday 3/7/09 9:00am ET/6:00am PT
Friday 3/13/09 3:30pm ET/12:30pm PT
Sunday 3/15/09 11:30am ET/8:30am PT
Tuesday 3/24/09 10:00pm ET/7:00pm PT
Monday 4/27/09 8:30pm ET/5:30pm PT
Monday 4/27/09 11:30pm ET/8:30pm PT
Wednesday 4/29/09 1:30pm ET/10:30am PT
Thursday 4/30/09 10:00am ET/7:00am PT
Saturday 5/2/09 12:30pm ET/9:30am PT
Sunday 5/3/09 7:30pm ET/4:30pm PT
In January, a major avalanche/mudslide swept through Hyak at Summit at Snoqualmie, Washington the home of the Holy Oly Quarterpipe contest. Many wondered if the Holy Oly would fall under the contest cancellations for this year. Rising through with a new location at Summit West and guidance from Summit’s Youth Marketing Director, Krush; the Holy Oly was revived and remained alive.
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