smith

• Press Releases

Smith and PSIA-AASI Partner

Smith Optics Renews with PSIA-AASI. Smith is part of a core group of eyewear and helmet suppliers, including Bolle/Serengeti, Anon, RED, POC, and Rudy Project.

Press Release

• October 28 2009 | 13 views

• Features

The Future’s So Bright: 2010 Sunglasses Trend Report

We tapped the minds of top sunglass makers from across the industry to find out how they’re planning on setting the style for eyewear trends in 2010 to keep you ahead of the curve.

Steven Hemphill

• July 09 2009 | 4,349 views | 5 comments

• Press Releases

Smith Optics Signs Tanner Gudauskas

Ketchum, ID (For Immediate Release)  Smith Optics would like to welcome San Clemente, California’s Tanner Gudauskas as their newest addition to the Smith surf team.  Tanner, the youngest brother of Pat and Dane Gudauskas, is a rising talent whose performances and charisma make him a standout in the next generation of surfing heros.

Tanner has been destroying the junior circuit winning the US Open Pro Junior event in 2008 and finishing equal 3rd on the international stage at the 2008 and 2009 World Junior Championships. With Tanner’s junior career coming to a end he has set his sites on the WQS and making a run for the WCT in 2010, a career path Smith Optics is stoked to foster.

“Tanner is an amazing talent with the work ethic to match. He’s a character and a Smith kind of guy.  He’s a perfect fit for the Smith program and we look forward to involving Tanner in everything from advertising and POP to shop promotions and visits to some of the competitions we promote on both coasts,” said team manager, JP Collett, from the photo shoot for Smith’s 2009 campaign which will feature Gudauskas.

Tanner’s youth and professionalism are being recruited as Smith continues to grow in the surf market.  Using a local talent like Gudauskas and promoting him on the national stage comes at a time when Smith is growing younger as a brand.  With the introduction of the spring 2009 sunglass line, athletes like Gudauskas are particularly pumped to be on board, especially when sibling rivalries are in play.

“I have two brothers, and I am the youngest of the family so I guess I have taken my fair share of lumps through the times.  But I will have the last laugh, because I have a cooler eyewear sponsor now! My thoughts are very positive on joining the Smith team. I have been a fan of the product and vibe of the team for a long time and when it all came together I couldn’t have been happier. They have one of the best surf teams in the industry and I am pumped to be associated with that. I will be rocking the gear with psyche!” said Gudauskas from his home in southern California.

We at Smith are proud to introduce Tanner Gudauskas as the newest member to the 2009 surf team and invite you to check him out at http://www.smithoptics.com/lounge

Press Release

• March 05 2009 | 131 views

• Features

Catching Up With: Smith’s J.P. Collett

Smith’s Surf TM and Promotions Manager J.P. Collett recently got tapped to take on the company’s snow team as well. We find out what it takes to promote the brand and athletes across sports.

mike lewis

• February 18 2009 | 446 views | 4 comments

• News

Windells Gears Up for Summer 2008

This year’s summer camp should be the best yet, with 380 percent more snow pack than normal and more than 36 feet of total snow accumulation at the private park on Mt. Hood.

Press Release

• April 28 2008 | 594 views