Tight credit and current inventory blamed for sluggish pre-season snow orders.
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Intrawest has been talking about unloading properties for several months to deal with its debts and followed through with the sale of its Arc 1950 Resort and Haute-Savoie resorts in the French Alps for an undisclosed amount.
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Overall sales drop 6% but winter sports remained consistent.
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Industry vet and former CSCUSA CEO returns to Winter Park from Steamboat.
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Building Snowboarding’s Base Through Exposure, Conversion, Retention, & Diversification
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Saddleback Maine Resort announced that Conrad Klefos is joining its team as its director of marketing. The industry veteran will also be tasked with sales, advertising, public relations, promotions, Internet marketing and real estate marketing.
According to the release:
This past year, Saddleback’s paid visits were up 22 percent over the previous year, and real estate sales at the resort were over $4 million. Saddleback recently announced plans to purchase and operate the Oquossoc Cove Marina on Rangeley Lake, as well as the design and pre-sale of an 80-room condominium hotel adjacent to the ski area base lodge, in addition to an expansion of the base lodge itself to comfortably accommodate an increased number of skiers and snowboarders.
“I wanted a visionary leader with real ski industry experience to guide the marketing team here at Saddleback,” stated Cook. “With Conrad’s proven track record of success, I feel confident that he is going to take us to the next level of growth while emphasizing the quality customer service that I’ve been working on developing since I came here last year. He is widely respected in the ski industry for his integrity, his work ethic, and his marketing expertise.”
Klefos has been working in the ski industry since graduating from college in 1975. Upon completion of a four-year program at the University of New Hampshire and receiving a Bachelor of Science degree in Parks and Recreation Administration, Klefos began his career with the city of Lebanon, N.H. operating the town’s ski area. His passion for skiing and success from operating Lebanon’s Storrs Hill turned his career towards the ski industry.
The newswire has been awash in post-Quiksilver tales of layoffs and restructuring at Rossi and the rumor mill with tales of the snowboarding arm’s demise. Eric Hutchison and Tait Wardlaw share what’s really shaking out behind the scenes.
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Ski resort visits fall 5% from last year’s record high, still come in above average. Industry CEO’s look to the future at NSAA’s annual meeting.
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Numerous California resorts are throwing in the towel early this year, washing their hands on a sporadic snow season that saw lackluster rider numbers.
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Amidst red hot pitchfork sales spawned by AIG’s bonuses, Vail CEO Rob Katz has announced that he has cut his pay to zero dollars for 2009. Vail Resorts recently announced it would be cutting salaries across the board, but Katz took the cut to a new level and was lauded by money.com as a “Hero of the Economy.”
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