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Target Announces Shaun White For Target Collection

Target athlete and Olympic Gold Medalist to launch a limited-edition clothing line

January 22, 2008

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Richie Jackson Steps With IPATH

Jan. 22, 2008 IPATH would like to officially announce the addition of Richie Jackson to the pro-rider family.

Hailing from Sydney, Australia, Richie

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Nate Quinlan Is Named US Snowboard Product/Sales Assistant For Palmer Snowboards

HEAD USA, the distributor for Palmer is pleased to announce that Nate Quinlan has been named the US Snowboard Product/Sales Assistant for Palmer Snowboards.

Previously Nate has worked for Vans as well as for Willi

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Spy Optic Signs Snowboarder Eero Niemela

FOR IMMEDIATE RELEASE: Carlsbad, California - January 21st, 2008 - Spy Optic is pleased to announce the newest addition to its outstanding snowboard team, Finnish phenom and global powerhouse Eero Niemela. Effective immediately, Eero will be rocking Spy Optic, joining the elite ranks of David ‘DCP’ Porcheron, Marc Frank Montoya, Darrell Mathes, Todd Richards, Priscilla Levac, Erik Christensen, Stevie Bell and Louie Vito.

Eero’s riding speaks for itself. His opening parts in the last two WhiteOut Films releases, ‘Wear it Well’ and ‘Season 4′, his spread ad sequence of a frontside seven tailgrab, and editorial in Transworld Snowboarding Magazine’s December ‘07 ‘Wallpaper’, showcase both his own progress and the sport’s as a whole.

Hailing from Ojakkala, Finland, Eero now calls Whistler, British Columbia home. In between contests and traveling, he will be primarily focused on locking down footage for renowned snowboard filmer Mack Dawg’s next release.

Eero was eager to express his excitement, “I’m really stoked on Spy. The whole team is super-sick and they believe in their rider’s opinions! The product is just so good-perfect fit and sick designs. And, the team, I mean, being a part of this program you just can’t go wrong!”

In addition to filling his days riding with the infamous Mack Dawg crew, Eero will be representing Spy Optic along with his other sponsors (K2, Volcom, Monster Energy, Adio, Active, Vestal and Celtek) at the Winter X Games 12 in Aspen, Colorado, January 23rd to 27th. This will be his third Slopestyle appearance at X, and he hopes to better his best performance of a seventh-place finish in 2006.

About Spy

Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).

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Bonnie Kuntz Promoted To Volcom Girls Marketing Director

Costa Mesa, California (January 21, 2008) - Volcom is proud to announce the promotion of Bonnie Kuntz to the Volcom Girl’s Marketing Director. Bonnie has been at the company for 6 1/2 years where she started as the Marketing Office Manager and has served as the Girl’s Team Manager for the past 2 years.

“I’m really thrilled for this opportunity, it’s an exciting time for Volcom Girls and to be a part of such a great team is amazing.” says Bonnie.

“She is the perfect candidate to continue the momentum of the Volcom Girls Brand,” states Volcom’s VP of Marketing, Troy Eckert. “She’s been such a big part of the marketing department for years and it was a natural fit to give her the opportunity to lead the program.”

Bonnie will oversee all of the girls marketing aspects of the brand from overall brand direction to the team programs and everything in between. For all Volcom Girls Marketing inquires please contact her at bkuntz@volcom.com or (949) 646-2175 ext. 6240.

For all Volcom Girls news, click www.volcom.com/girls.

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Crystal Announces $10 Million Expansion

THOMPSONVILLE, MICH.

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Burton Snowboards Launches Burton Studios Exclusively On iTunes

Burlington, VT (January 22, 2008)

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Allyance Coming In Hot For ASR

Coming off a very successful first time showing at Surf Expo, Allyance is coming in hot for ASR!! With an expanded product offering for fall/holiday 08, team riders added and the rep mix set, Allyance is doing what it takes to go all the way!

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Correction: Aftermath At ASR Booth #1343

In a previous issue we ran an ad with the incorrect booth number for Aftermath. Here’s the correct info in a press release from the manufacturer:

It’s time for change and that change is finally here!

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