After a 4 year hiatus the world famous brand Rusty is back and ready to roll in the European market! In June 2007 all working rights to the global Rusty trademarks were acquired by the Rusty Australian licensees, Vegas Enterprises Pty Ltd. Rusty Australia is renowned throughout the surfing community as an innovative and progressive company and, as part of its ongoing commitment to the Rusty brand, will now invest in a wholly owned European subsidiary, Vegas Europe.
Vegas Europe S.A.S will launch with the same progressive approach to product and marketing in Europe and will be unveiling its fresh and exciting new spring apparel and surfboard line in June 2008 from its offices situated in Biarritz, France.
Rusty International business manager Ces Wilson said the company is extremely upbeat about the prospects for Rusty in Europe and is motivated by the opportunity.
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February 12 2008 |
300 views
Spy
Optic announces the introduction of the revolutionary Apollo goggle.
Driven by more than a decade of design and technical innovations, Spy
Optic’s state of the art Apollo is minimal in materials and provides
optimum comfort and range of vision.
In development over the last three years, the Apollo’s groundbreaking
and proprietary Mosaic lens creates maximum peripheral vision with a
nominal frame profile. The unprecedented lens shape-neither spherical or
cylindrical-contours sharply at specific points, seamlessly following
the shape of the face to maintain a perfect and enormous field of vision
with no distortion or internal reflection. The first of its kind, Spy’s
new multibase lens is the first new snow goggle lens shape developed in
over a decade.
In addition, a new precise, self-positioning Magnesium/Grilamid hinge
system turns 360 degrees with movement at any axis, allowing a
comfortable and helmet-compatible fit. As with all Spy Optic goggles,
the Apollo boasts our patented Scoop(r) ventilation system to conquer
lens fogging, triple layer Isotron(tm) face foam featuring
moisture-wicking Dri-Force(tm) fleece, and 100% UVA, B & C protection.
Received with great interest and fanfare at the January 2008 SnowSports
Industries America tradeshow, the Apollo garnered not only excitement
from dealers and media on the show floor, but won an Innovation Award in
the Skill Category from the SnowPress Show Daily, the official
publication of the SIA show.
The Apollo is available to dealers for pre-booking immediately, and will
ship in fall for the 2008-2009 winter season. For sales request, please
contact your rep. All media inquiries may be directed to Elizabeth
Randall.
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February 11 2008 |
168 views
Westlife Distribution is pleased to announce the release of a limited edition Times collection featuring 686
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February 11 2008 |
135 views
World Industries has partnered with apparel manufacturer Dynasty Apparel Industries to launch a young men
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February 09 2008 |
81 views
Zumiez Inc. (NASDAQ: ZUMZ) a leading specialty retailer of action sports related apparel, footwear, equipment and accessories, today announced the company’s comparable store sales increased 1.7% for the four-week period ended February 2, 2008, versus a comparable store sales increase of 12.4% for the four-week period ended February 3, 2007. Total net sales for the four-week period ended February 2, 2008 increased 16.3% to $20.7 million, compared to $17.8 million for the four-week period ended February 3, 2007. Due to the addition of the 53rd week in fiscal 2006, January 2007 had five weeks of sales versus January 2008 which had four weeks of sales. Total net sales for the four-week period ended February 2, 2008 decreased 11.7% to $20.7 million, compared to $23.4 million for the five-week period ended February 3, 2007 due to the loss of one week of sales in fiscal January 2008.
To hear the Zumiez prerecorded January sales message, please dial (888) 317-6095 (no passcode is required).
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February 07 2008 |
100 views
What Surf Summit is to Cabo, SIMA
Business Boot Camp is to Orange County. On Thursday, February 28, 2008,
SIMA is debuting its new recruit in educational programming
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February 07 2008 |
100 views
DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.
The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
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February 05 2008 |
122 views
Over one thousand environmental activists are expected to descend upon tomorrow
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February 05 2008 |
107 views
Quiksilver, has appointed investment bank, JPMorgan, to initiate a sale process for its ski and snowboard brand, Rossignol. Quiksilver acquired Rossignol, in 2005, but the business has consistently underperformed ever since. The company wrote down the carrying value of Rossignol by US$166 million ($192 million) in the financial year ended October 31, 2007. Rossignol, along with Quiksilver’s three other winter sports brands, represents 16 percent of its total revenue.
For more infomation check out www.quiksilver.com
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February 04 2008 |
186 views
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