Volcom’s Richard Woolcott and Vans’ Steve Murray have both confirmed that they will be speaking at the new dates for the SIMA Surf Summit, September 30-October 3, 2009.
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The 2009 SIMA Waterman’s Weekend will be held August 6-7, and will honor surfing icon Rob Machado as Waterman of the Year, surfer and environment activist Dave Rastovich as Environmentalist of the Year and the late industry leader Dick Baker will be honored with the 2009 Lifetime Achievement Award.
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Tickets just went on sale for SIMA’s Liquid Nation Ball 6, the official fundraiser for the SIMA Humanitarian Fund and traditional star-studded event, held on Friday, September 11, 2009, at the La Jolla, California home of event Founder and ChairmanFernando Aguerre.
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Need help planning for 2010? Make sure to check out ASR, September 10-12, 2009 in San Diego.
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n Thursday, July 9, more than 105 members from more than 40 surf manufacturing companies reported for duty at Sales and Marketing Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA). The room at the Ocean Institute in Dana Point was packed with sales and marketing executives who were engaged in seminars, question and answer time with panelists, and networking with industry peers.
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SIMA announced the results today of its 2008 Retail Distribution Study at its Sales and Marketing Bootcamp, which also included a presentation about how to reach teens and twenty-somethings through retail marketing and a panel discussion with industry heavyweights on how to protect margins and forecast for the future.
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ASR and SIMA announced a series of joint efforts geared toward retailers, the media and brands to help improve the trade show experience in a challenging retail environment. The two groups will work together to provide discounts and new services fr qualified retailers to make attending ASR easier than ever, and the media will be provided with more tools - including a trade-show kick off press conference and a web site dedicated solely to up-to-the-minute updates on what’s happening at the show.
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SIMA hosted its 5th Annual Waterman’s Underwriting Party on Friday June 5 at Cyprus Shore Community Park in San Clemente, California. The party raises money through sponsorship opportunities and a live auction to help support SIMA’s annual Waterman’s Weekend
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A public Paddle Out service for SIMA’s longtime president, leader and guiding light, Dick Baker, has been planned for Sunday May 31, 2009. Baker passed away Tuesday, April 14, after a two-year battle with cancer. The Baker family greatly appreciates all the love and support that has been expressed from the surf industry, according to the SIMA statement. Here are the details on the Paddle Out, provided by SIMA:
“PADDLE OUT SERVICE IN MEMORY OF DICK BAKER
WHEN:
Sunday, May 31 - 3:00 p.m.
WHERE:
Doheny State Park
Picnic Areas A and B (map attached)
The service will begin in Picnic Area A and will include a traditional Paddle Out service in the water. Following the service, attendees are invited to surf Doheny and picnic in areas A and B, which are covered. Please bring your own beverages and food. Hawaiian singers and musicians will entertain. Festivities will continue until approximately two hours after the Paddle Out concludes.
DRIVING DIRECTIONS:
From San Diego:
I-5 North to Beach Cities exit
Once on exit ramp, bear left to Pacific Coast Highway North to Dana Point
Turn left at Dana Point Harbour Drive and make first left into Doheny State Park. Ranger will provide directions.
From Orange County:
I-5 South exit Pacific Coast Highway North to Dana Point
Turn left at Dana Point Harbour Drive and make first left into Doheny State Park. Ranger will provide directions.
ADDITIONAL DETAILS:
Parking on-site, and we suggest arriving early. San Onofre and California State Park parking passes are accepted, otherwise there is a standard parking fee of $10. Please bring your own surfboard, towel, wetsuit (water temp approx 65 degrees), cooler and drinks (alcohol permitted). Flowers will be provided for Paddle Out participants.
SENDING CONDOLENCES TO THE BAKER FAMILY:
In lieu of flowers, the Baker family appreciates any donations to be made to one of the following foundations in Dick’s honor:
• SIMA Environmental Fund http://www.sima.com/charitable-funds/environmental-fund.aspx
Checks should be made payable to the SIMA Environmental Fund and mailed to:
SIMA Environmental Fund – Dick Baker Remembrance
8 Argonaut, Ste. 170, Aliso Viejo, CA 92656
• SIMA Humanitarian Fund http://www.sima.com/charitable-funds/humanitarian-fund.aspx
Checks should be made payable to the SIMA Humanitarian Fund and mailed to:
SIMA Humanitarian Fund – Dick Baker Remembrance
8 Argonaut, Ste. 170, Aliso Viejo, CA 92656
• The San Clemente Educational Foundation
Donate online using the link above, or checks should be made payable to San Clemente Educational Foundation and mailed to:
San Clemente High School
P.O. Box 4538, San Clemente, CA 92674
Cards should be mailed to:
The Baker Family
c/o SIMA
8 Argonaut, Suite 170
Aliso Viejo, CA 92656
Again, please direct any questions or inquiries to the SIMA office.
–
SIMA - Surf Industry Manufacturers Association
8 Argonaut, Ste. 170
Aliso Viejo, CA 92656
Ph: 949.366.1164
Fax: 949.454.1406
www.sima.com”
OFFICIAL PRESS RELEASE - Aliso Viejo, Calif. (May 26, 2009) – The Orange County League of Conservation Voters recently awarded their annual environmental leadership awards at the University of California, Irvine University Club. On behalf of the entire surf industry, the Surf Industry Manufacturers Association (SIMA) accepted the Environmental Business of the Year Award for the industry’s efforts to save San Onofre State Park and the world-famous Trestles Beach by helping stop the proposed 241 Toll-Road. The prestigious award was accepted by Paul Naude, SIMA Environmental Fund Chairman and CEO of Billabong USA.
“I am honored to accept this award on behalf of SIMA members, the surf industry, and beyond that - all surfers,” said Naude. “Being a surfer means you automatically assume the role of being a good steward of the ocean. For SIMA, not only does the very livelihood of our businesses thrive off the preservation of the ocean, but our passion for surfing does as well.”
The surf industry was a key component in the fight to stop the 241 Toll-Road through Southern Orange County. SIMA member companies and surfers alike dominated the 241 Toll-Road Coastal Commission and Secretary of Commerce hearings with a strong voice in opposition of the Toll-Road. The industry also demonstrated their support by supplying bus transportation to the hearings and with financial contributions to environmental organizations, such as the Surfrider Foundation and the Sierra Club’s Friends of the Foothills campaign.
The award also celebrated SIMA’s commitment to the environment with the efforts of the SIMA Environmental Fund. Over the past 19 years, SIMA has donated more than $4.4 million in grants to various environmental organizations that are dedicated to preserving and protecting the world’s oceans, beaches and waves.
The award comes at a fitting time as the SIMA Environmental Fund is preparing for the 20th annual SIMA Waterman’s Ball, as well as the 9th annual Waterman’s Classic on August 6 – 7, 2009. Waterman’s Weekend is the official fundraising event for the SIMA Environmental Fund and will raise funds for 18 ocean conservation organizations. Waterman’s Weekend is also a time to honor and celebrate those who have made significant contributions to the surf industry. This year SIMA will honor surfing icon Rob Machado as Waterman of the Year, surfer and enviro-warrior Dave Rastovich as Environmentalist of the Year, and the incomparable late industry leader Dick Baker with the 2009 Lifetime Achievement Award.
To join the surf industry in its fight to protect the ocean environment and support Waterman’s Weekend 2009, visit www.sima.com/watermans.aspx. For sponsorship opportunities or more information, please contact Shannon Park, SIMA Event Manager, at Shannon@sima.com.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 19 years, SIMA’s Environmental Fund has raised more than $4.4 million for environmental groups seeking to protect the world’s oceans, beaches and waves. For more information about SIMA, visit www.sima.com.
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