Sierra Resort Takes Environmentality To New Industry Heights
OFFICIAL PRESS RELEASE - SOUTH LAKE TAHOE, Calif. - November 10, 2008 - A slew of new environmental initiatives at Sierra-at-Tahoe Resort build on the progress made by Project: Green Sierra, Sierra-at-Tahoe Resort’s innovative eco-conscious movement. The new efforts by Sierra™ Resort are designed to get as many individuals involved as possible, making tangible changes to the local environment, and building on Sierra Resort’s history of being responsible stewards of the land.
Building on the progress of last season’s initiatives, like the Green Lot, where hybrid vehicles can park up front in Preferred Parking for free, Sierra Resort is offering carpooling resources at SierraAtTahoe.com to help guests connect with one another to share rides to the mountain. The new online application allows guests to ask for or offer up a ride, save gas and money, and maybe even make some new friends. Guests can pre-select certain preferences like gender, rider type, smoker/non-smoker, age group and more. The online application links into a database shared by several Lake Tahoe resorts, providing guests access to a huge pool of other skiers and riders looking to hook-up a carpool.
Also new this season, environmentally conscious skiers and snowboarders can join Project: Green Sierra to become Part of the Solution. By signing the Project: Green Sierra pledge, season passholders promise to take tangible steps toward reducing their personal impact on the environment. If 1,000 passholders sign the Project: Green Sierra pledge, Sierra Resort will donate $1,000 to the Sacramento Tree Foundation in support of its goal to plant 5 million new trees in the region by 2025.
Sierra-at-Tahoe Resort is working with three local groups of school children to collect plastic bottle tops in exchange for a free day of skiing and snowboarding. The collected plastic tops will be recycled into new bottle tops by Aveda™ through the first ever Caps Recycling Program, developed to help combat the devastating effects of plastic cap pollution-and to increase awareness around this critical issue. The program will create plastic bottle caps for their Limited Edition Vintage Clove Shampoo from 100% recycled caps. The South Lake Tahoe Boys & Girls Club, the third grade classes at Tahoe Valley Elementary and the Tahoe Environmental Magnet School are all partnering with Sierra Resort to collect caps throughout the winter. Once their individual collection goals have been met, the children will receive a free day of skiing and snowboarding from Sierra Resort.
Sierra Resort will begin purchasing only 100% eco-friendly disposable products for all restaurants this season, building on the effort started last season to eliminate as much waste as possible from the resort’s footprint. All plates, bowls, cups and flatware will be made from renewable sources such as sugar cane, potato starch and corn resin.
Also in keeping with a commitment to the local environment and the local community, Sierra Resort will host “Ski Green Day” on April 1, 2009 - a day full of eco-focused guest activities. Similar to Customer Appreciation Day at the end of the season which benefits local sports organizations, “Ski Green Day” will benefit local environmental organizations by donating one dollar from each lift ticket sold on this day.
Sierra Resort continues to encourage guests to take environmental responsibility into their own hands and offers suggestions for What You Can Do. A complete listing of all the environmental initiatives currently in place at Sierra-at-Tahoe Resort can also be found online at www.SierraAtTahoe.com.
Sierra-at-Tahoe Resort: Keepin It Real
Recognized by Transworld Snowboarding as a “Best Value” and a “Best Vibe” resort and known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.
The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.sierraattahoe.com or call 530.659.7453.
kailee bradstreet
- November 10 2008 | 17 views
»
