On-Snow Demo 2016 | Chairlift Talk

On-Snow Demo 2016 | Chairlift Talk

Chairlift Talk for SIA’s On-Snow Demo | What Stood Out Our legs are tired, our voice[...]

Features

SIA 2016 | Product Highlights & Trend Report From the Snow Show

SIA 2016 | Product Highlights & Trend Report From the Snow Show

Here's a look at everything that went down at #SIA2016, including how the latest products [...]

Features

SIA 2016 | Helmets, Goggles & Accessories

SIA 2016 | Helmets, Goggles & Accessories

From a creative and technical standpoints, brands were firing at all levels. See who is wo[...]

Features

SIA 2016 | Softgoods & Outerwear

SIA 2016 | Softgoods & Outerwear

On the men's and women's outerwear offering for Winter 2016/17, we're seeing bibs trending[...]

Features

SIA 2016 | Hardgoods

SIA 2016 | Hardgoods

Hardgoods Trends at SIA 2016 Reporting: Kailee Bradstreet, Kelsey Smith, Hayley Helms Mor[...]

Features

SnowSports Industries America Announces  Nick Sargent as President

SnowSports Industries America Announces Nick Sargent as President

Sargent, who joined the organization in August 2015 as SIA’s incoming President, has spe[...]

News

Snow Sports Sales Healthy Heading into Holiday Shopping Months

SIA Releases Snow Sports Number for August and October 2015

Snow Sports are seeing an increase in units sold, even as average prices fall Washington, [...]

News

SnowSports Industries America to Reinvent Snow Show and Shift Event Dates Beginning in 2017

SIA Moves Up 2017 Show Dates To December

SnowSports Industries America (SIA) will reinvent and switch around their time frame for t[...]

News

Under Armour’s Margaret Mussman on The Sessions @ SIA

Under Armour’s Margaret Mussman on The Sessions @ SIA

Under Armour's Designer of Women's Action Sports and Outdoor Performance Margaret Mussman [...]

Features

New Data Released in Annual SIA Snow Sports Market Intelligence Report

New Data Released in Annual SIA Snow Sports Market Intelligence Report

Snow Sports market sales reached $4.5B last season, a 2% increase over 2013/2014.

Data & Statistics

K2’s Hunter Waldron on Fostering Innovation & Broadening Brand Reach

K2’s Hunter Waldron on Fostering Innovation & Broadening Brand Reach

Hear how K2 is trying to speak to a broader audience, and how they continue to push a DIY,[...]

Features

SIA Launches Industry + Intelligence 365 Program

SIA Launches Industry + Intelligence 365 Program

SIA has officially launched Industry + Intelligence 365, a valuable educational opportunit[...]

News

Cultivating Youth: How brands and retailers are speaking to Gen Z

Cultivating Youth: How brands and retailers are speaking to Gen Z

Cultivating Youth: How brands and retailers are speaking to Gen Z Editors Note: As an ongo[...]

Features

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovat[...]

Features

SIA Cools Down NYC With Summer Snowdown Event

SIA Cools Down NYC With Summer Snowdown Event

SIA hosted their Summer Snowdown in NYC last week. The media-only showroom offers an insid[...]

Events

SIA Announces Nick Sargent As Incoming President

SIA Announces Nick Sargent As Incoming President

SnowSports Industries America announces Nick Sargent, former Burton Snowboards executive a[...]

Movers