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Showcase Snowboards Retail Stores Take Over Westbeach Locations

Whistler (BC), Canada - Whistler Blackcomb has announced the integration of the Westbeach retail stores under the banner of the Showcase Snowboards brand. A piece of Whistler is being transplanted to Vancouver with the rebranding of the Vancouver Westbeach Store as a Showcase Snowboards location, as well as the Westbeach Whistler location.

“Showcase Snowboards was the first snowboard shop in Whistler and has been a very strong brand for us at Whistler Blackcomb,” says Todd Friesen, vice president of retail and rental at Whistler Blackcomb. “Combining two competing snowboard store brands will create a strategic advantage that we believe will enable Showcase Snowboards to reach its full potential and excel as a top retail experience.”

More than a retail store, Showcase features live DJ’s, industry parties, and professional athletes, and is the connection to snowboard, surf and skate

culture. The new Showcase stores will offer snow, skate and surf casual fashion.

Showcase Online is being redeveloped to integrate the Westbeach community site with the Showcase online store and the new store locations. The new format will be launched this fall featuring the products found in-store; hard-goods, outerwear, street wear and accessories.

Customers can expect the integration of the new stores to happen through the fall with the official launch date of early November.