When 500 pairs of Vox Troopers came in with the wrong color stitching, President Dave Ross could have sent them back to be corrected, but he didn’t. Ross decided to call the shoes the “Relief Troopers,” and sell them to core shops for $19.50, versus the regular price of $27.
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“60 Second Sell” is a new TransWorld Business column that gives sales reps the chance to show their brand’s latest products in a minute or less. Submit your clips at business@transworld.net for a chance to get featured on Transworldbusiness.com.
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Mike Fitz, Osiris marketing director of shoes, talks to Transworld Business at September 2006 ASR trade show.
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Eladio Correa, Etnies marketing brand manager, talks about new Ali Boulala Shoe.
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Mike Fitz, marketing manager for Osiris shoes, talks at the Private Reserve at ASR, September 2006.
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