shannon johnson

Shayboarder Featured On ESPN

Two of our favorite TransWorld Business snow contributors, Colin Whyte and Shannon Johnson, have linked up for a great story on ESPN today diving into why Johnson’s gear review focused blog Shayboarder has received so much traffic and interest both from within the industry and amongst weekend warriors.

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EVENTS: Holy Oly

In January, a major avalanche/mudslide swept through Hyak at Summit at Snoqualmie, Washington the home of the Holy Oly Quarterpipe contest. Many wondered if the Holy Oly would fall under the contest cancellations for this year. Rising through with a new location at Summit West and guidance from Summit’s Youth Marketing Director, Krush; the Holy Oly was revived and remained alive.

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How To: Tips For Using Social Media As A Marketing Tool

The days of social media are upon us and the means to connect with your customers goes beyond personal interaction. Companies can now communicate with consumers through a variety of social media platforms to help engage and educate. Here are some tips on what your business can do.

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