“If it’s mainstream, we don’t want it,” explains Icons Of Surf Owner Ken Mockett. “We intentionally don’t carry mass market brands. Every board in the shop is handmade in the USA by a craftsman. No imports.”
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With five shops around Massachusetts and a huge Web store, Eastern Boarder’s influence on skate and snow retails stretches far beyond its New England home base. Find out how they’ve increased sales over the last six months.
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30 Shops In 30 Days” is our way of keeping a close eye on what’s happening with retailers across the country. Over the course of a month, we’ll feature a new in-depth shop profile every day. Is your shop interested in being profiled? Contact us at business@transworld.net.
» Read Full Story 
“30 Shops In 30 Days” is our way of keeping a close eye on what’s happening with retailers across the country. Over the course of a month, we’ll feature a new in-depth shop profile every day. Is your shop interested in being profiled? Contact us at business@transworld.net.
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