THE 2008 REEF HAWAIIAN PRO (NOV 12-23) SET TO IGNITE HAWAII’S WINTER SEASON
Carlsbad, CA (November 23, 2008): The Reef Hawaiian Pro, the first stop in the 2008 Vans Triple Crown of Surfing, is set to ignite Hawaii’s competitive season starting Nov. 12-23 at Ali’i Beach located within Oahu’s Haleiwa Beach Park. This 6-star prime WQS event plays a major role for a field of over 260 male and female, international surfers looking to take home vital ratings points for 2009 ASP World Tour qualification, massive bragging rights, and a prize purse worth up to $170,000.
“The Reef Hawaiian Pro sets the tone for the rest of the Triple Crown events to follow,” says Randy Rarick, Director of the Vans Triple Crown. “Both the Men and Women who do well at Haleiwa, put their stamp on the start of the North Shore competitive season and are destined to have their names etched in the record books. This is a ‘make it or break it’ event, particularly for those vying for World Championship Tour qualification and as such, nothing can be discounted. This is the one event that the best drama never stops unfolding!”
With the 2008 ASP World Title already secured by 9 times World Champion Kelly Slater, the Vans Triple Crown of Surfing has become center stage for the remainder of the 2008 professional surfing season. The North Shore of Hawaii will once again act as the ultimate proving ground for athletes looking to capture a major surfing title. The Reef Hawaiian Pro defending men’s champion, Roy Powers, will be guarding his title against North Shore standouts such as Sunny Garcia, Bobby Martinez, Andy Irons, Mick Fanning and local boy, Sean Moody.
On the women’s side, the Reef Hawaiian Pro is the last WQS event and one of only three 6-star WQS events in 2008 making it a crucial event to gain points toward 2009 Women’s ASP World Tour qualification. Defending champion and local North Shore resident Megan Abubo will look to protect her title by fending off female standouts Sofia Mulanovich, Stephenie Gilmore and local Melanie Bartels.
It’s hard to make it out to any major surfing event unless it’s in your backyard, that’s why Reef is putting a lot of emphasis on this year’s Reef Hawaiian Pro through the event webcast. This year’s webcast team consists of surfing personalities Dave Stansfield, Beau Hodge, Reef’s own, Heath ‘Nutty’ Walker and round of 96 wildcard, Brad Gerlach. “I’m excited to be competing in the Reef pro as I’ve had success at Haleiwa in the past,” said Gerr. “I’m also looking forward to analyzing the world’s best surfers for the webcast. Hopefully we will get a pumping west swell!”
About Reef
Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with the Reef brand’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products for guys and girls that have appealed to the millions of Reef consumers around the world since the company originated in 1984. www.reef.com
About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind®, lucy®, Majestic® , Lee Sport and Red Kap.
The Reef Hawaiian Pro micro-site can be found at Reef.com. Go there now to view general event info, photos, videos, athlete profiles and a chance to win a package of event merchandise along with a signed jersey from this year’s champion. Reef will also be broadcasting the event via the Vans Triple Crown of Surfing website. Be sure to watch all the live Reef Hawaiian Pro action unfold from November 12-23, 2008.
Third quarter performance was largely driven by the company’s Outdoor Coalition brands. According to a statement, “The North Face and Vans, grew revenues 15% and 11% in the quarter, respectively.”
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Honolulu, HI. (August 19, 2008) – Heavywater Magazine is teaming up
with Blue Hawaii Surf and REEF for the most electric “NEON” fundraiser on
the island.
NEON is set for Saturday, September 20th at Pipeline Café and features great
entertainment, talent updates at HNLnow.com. There will be an exciting NEON
fashion show showcasing Blue Hawaii’s, REEF’s, amongst others “NEON LINES”.
Thousands of dollars in surfboards, clothing, and other product to be given away.
WHAT: NEON
WHEN: Saturday, September 20th (9 pm – 3:30 am)
WHERE: Pipeline Café (805 Pohukaina Street, Honolulu, HI 96813)
WHY: Fundraiser for Keep the Country COUNTRY (Defend Oahu Coalition)
WHO: Blue Hawaii, REEF, and Heavywater Magazine
As with every Heavywater event, NEON is a fundraiser for a local non-profit
organization. Proceeds from the event will go to Keep the Country COUNTRY
(Defend Oahu Coalition). Keep the Country COUNTRY (Defend Oahu Coalition)
is working together toward one goal: Protecting communities along the North
Shore from the dangerous effects of large-scale development.
NEON is sponsored by: Steinlager, Mobi PCS, Blue Hawaii Lifestyle, go! Airlines,
Freestyle watches, Sabre Vision, FITTED, Matuse, Keep the Country COUNTRY
(Defend Oahu Coalition), HonuGuide, and HNLnow.com…
MEDIA NOTE: Heavywater’s Surf into Summer fundraiser to benefit AcesSurf
Hawaii drew more than 1,500 media, surf industry and party people. Organizers
expect double the turnout at NEON. Please contact Jason to RSVP and for VIP
access at jason@heavywatermag.com ASAP (VIP has already SOLD OUT do to
popular demand). Please RSVP to improve your chance of admittance, which has a
cover charge.
Check out www.heavywatermag.com or www.myspace.com/hwater for any
further updates.
VF Corp, parent company of Vans, Reef, and The North Face, raised its second quarter earnings outlook on Monday, June 30, sending shares up 4 percent after hours.
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Reef proudly announced Wednesday, April 9, the recent resigning of long time brand ambassador and current ASP World Champion, Mick Fanning to a 5-year contract.
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Heath Walker, International Team Reef Surf manager, at the Boost Mobile Pro Preview.
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