Reading and analyzing Quik’s 10K helped clarify some issues for me about industry strategy and the economy. I want to use some of their positioning statements to talk about how we compete in the much larger market we are, or want to be, a part of. When I say “much larger market” I mean the fashion driven market and the customers and potential customers who don’t skate, surf, or snowboard.
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They filed this thing on December 30th. I, having no life, read all 89 pages New Year’s morning. I strongly recommend Proseco (Italian sparkling wine) over champagne. It seems to do fewer bad things to you.
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After an epic inaugural event that brought some of snowboarding’s best and brightest together for an insane new format dubbed an “All Mountain Freestyle Invitational”, the Quiksilver Natural Selection team has announced that it will not be holding an event this season to instead focus its efforts on 2010.
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As the clock counts down to 2009, join us for a trip down boardsports’ 2008 memory lane.
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Transworld Business caught up with Oakden to ask him a few questions about the logistics of putting together an outerwear line.
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After six months of legal wrangling, the two companies have reached an undisclosed settlement over ESPN’s use of the letter X in its X Games logo.
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Preview upcoming trends in outerwear for the 2009/2010 season.
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This afternoon Quiksilver Inc. (ZQK) executives hosted the company’s Q4 conference call for investors. The call, which lasted about an hour, had tons of interesting takeaways. Here’s some insight into the company’s overall current situation.
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News broke today that Quiksilver has officially pulled out of ASR’s January show. This will be the first time the company has missed the show since it was held in Long Beach, California.
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