This weekend, the Quiksilver Limited Collection is setting up shop in the fashionable Santa Barbara boutique, Blue Beetle, to celebrate the arrival of its spring line. Blue Beetle is handing over the store’s
front section and a State Street-facing window to install a shop-within-shop concept, which will showcase a wide range of styles from the new season of the Quiksilver Limited Collection.
Modeled after the surfboard shaper’s bay, this shop-within-shop will feature elements such as surfboard templates, classic surfboards, shapers’ tools and knick-knacks, vintage wetsuits, a wall collage of retro and contemporary surf art, photographs and posters, and a custom-made fiberglass display table which is resin-stained with art and colors reflective of designs in the Spring Limited Collection.
To celebrate the installation’s opening, there will be a special promotion to customers this Saturday, March 7. Along with drinks, hors d’ouvres and music, shoppers will enjoy 20% off all new spring Quiksilver Limited merchandise, and receive a gift with purchase while supplies last (see attached invite for full details).
The Quiksilver Limited Shop at Blue Beetle is open for business for the next six weeks. After that time the line will be moved to its permanent position along the inner front wall of the store. Here’s a video of the installation of the space:
Companies are looking just about everywhere these days to tap in to new customers’ wallets and/or purses and it seems one hot new way of doing this is through “gender-bending marketing.”
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A February 11 report on Bloomberg.com further explores speculation that Nike and VF Corp are interested in acquiring Quiksilver. Eric Tracy, an analyst with BB&T Capital Markets in Vienna, Virginia says If Quiksilver sells only its DC Shoes unit, for an estimated $530 million, it could reduce its $1.1 billion in debt.
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TransWorld Business caught up with some key industry members on the first day of SIA 2009 in Vegas. Check out the videos right here.
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Uniqlo is among the many rumored entities interested in Quiksilver. The “fast fashion” retailer has found incredible success in Japan by using collaborations, quickly reacting to trends, and offering affordable apparel to its customers. Whether the company is actually interested in acquiring Quiksilver or DC—or any other action sports company for that matter—is purely fodder for the rumor mill at this point, but this video sheds a little light on the identity of the retailer for those who may not have heard of them.
TransWorld Business is in Vegas for the 38th annual - and final - SIA Trade Show at Mandalay Bay. Stay tuned here for more photos and video from day two.
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According to Brandon J. Ferro, an analyst with KeyBanc Capital Markets part of Cleveland-based KeyCorp, Quiksilver’s bid to rework some of its debt makes it less likely the company will sell some of its brands or even all of the company.
This comes after ZQK stock surged to 2.59 on Monday, January 26 after longtime speculation that it was selling DC to VF Corp reached the investor level, credited in part to an article in WWD.
The OC Business Journal reports: “An analyst on Tuesday threw coldwater on the prospects of Huntington Beach-based Quiksilver Inc. selling part or all of the company as it seeks to restructure its debt in February.”
On January 23, former PacSun executive Timothy M. Harmon resigned as a director of Quiksilver, Inc.
Before his tenure at Quiksilver, Harmon served as President and Chief Merchandising Officer of Pacific Sunwear of California, Inc. from October 1997 until July 2005.
Compensation as Director:
(Source: Forbes.com)
The announcement was one of several items listed in the company’s 8-K Form released on January 27.
Quiksilver announced on January 26 that it would be taking steps to reduce costs, and is eliminating 200 positions within the company.
From Form 8-K:
Change in Directors or Principal Officers, Other Events
Item 5.02. Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On January 23, 2009, Timothy M. Harmon resigned as a director of Quiksilver, Inc. (the “Company”).
Item 8.01. Other Events.
Expense Reduction
The Company issued a press release on January 26, 2009 announcing that it was taking additional steps to reduce expenses in its Americas region as part of an overall restructuring effort to reposition its business and in response to the continued decline in the consumer retail environment. The press release is attached as Exhibit 99.1.
2009 Annual Meeting
The Company’s 2009 Annual Meeting of Stockholders will be held at the Company’s headquarters at 15202 Graham Street, Huntington Beach, CA 92649 on Wednesday, March 25, 2009 at 10:00 a.m. local time. Item 9.01. Financial Statements and Exhibits.
(c) Exhibits Exhibit No. Exhibit Title or Description
99.1 Press Release, dated January 26, 2009, issued by Quiksilver, Inc.
Quiksilver announced today that it will be eliminating 200 positions at the company. Of the 200, 150 employees will be losing their jobs. The other 50 positions were approved and budgeted for, but not yet filled.
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