Paul Naude

John Hunter, O'Neill Product Design Consultant

ASR September 2009: Photo and Video Gallery

ASR and Class@ASR wrapped up this weekend at the San Diego Convention Center, and TransWorld Business was at the show all three days bringing you video interviews and photos from the floor. Stay tuned to TransWorld Business for an thorough story recapping the show to be posted soon.

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ADMIN

SIMA Announces Dates, Honorees For Waterman’s Weekend

The 2009 SIMA Waterman’s Weekend will be held August 6-7, and will honor surfing icon Rob Machado as Waterman of the Year, surfer and environment activist Dave Rastovich as Environmentalist of the Year and the late industry leader Dick Baker will be honored with the 2009 Lifetime Achievement Award.

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ADMIN

5th Annual Waterman’s Ball Underwriting Party

SIMA hosted its 5th Annual Waterman’s Underwriting Party on Friday June 5 at Cyprus Shore Community Park in San Clemente, California. The party raises money through sponsorship opportunities and a live auction to help support SIMA’s annual Waterman’s Weekend

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josh hunter

Naude, McKnight and Tomson at SIMA Business Boot Camp

Quiksilver CEO Bob McKnight and Paul Naude, Billabong USA CEO and SIMA vice president, were joined by several other industry insiders Thursday, Feb. 28, to speak on the direction of the action sports market and advise retailers and wholesalers what to anticipate in the next few years.

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kailee bradstreet

Billabong Acquires Xcel

Australia’s largest surf company adds to its growing stable of brands.

Paul Naude and Ed D’Ascoli

When Billabong International Ltd. announced the acquisition of Xcel Hawaii Inc. in early September, the question on most minds was why would Billabong—which already manufactures wetsuits under its own label—purchase a wetsuit brand?

According to Paul Naude, president of Billabong’s North American operations, Xcel’s success in the surf market, as well as markets outside of surf, make it a viable addition to Billabong’s growing stable of brands. “Billabong has a strong global wetsuit business targeted at the surf market,” he explains. “Xcel is a company specializing in neoprene and technical watersports product that transcend surf into dive, military, paddle, and other ocean sports markets. We now have two great wetsuit brand offerings for surf stores. They will continue to operate independently and compete in this market.”

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kailee bradstreet

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