Product Preview: 2010/11 Outerwear

Get a sneak peak at what top designers will be dropping next season for snowboarding’s hottest selling category.

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ADMIN

November 09 2009 | 46,617 views | 8 comments

2010 Boardshort Trend Report

Top designers cut to the chase on the trends, design elements, and special features that will make next year’s boardshorts must haves.

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Top Designers Discuss 2010 Swimwear Trends

The July issue of Transworld Business features our summer showroom, displaying the latest looks from top swimwear brands. We caught up with the designers shaping these looks to find out what trends we’ll be seeing in next year’s lines.

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Steven Hemphill

July 07 2009 | 3,939 views | 4 comments

News

Patagonia Names New Director of U.S. Wholesale

Patagonia announced that veteran staff member Bruce Old has been promoted as its new Director of US Wholesale.

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ADMIN

July 01 2009 | 283 views

News

Patagonia Appoints New Product PR Marketer

Patagonia, Inc. announces today the selection of Jess Clayton as Product PR Marketer.

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ADMIN

May 20 2009 | 299 views | 1 comment

News

Patagonia Opens Headquarters Store in Australia

Patagonia Inc. has officially opened its first retail store, which will act as an Australian headquarters, in Torquay, Victoria, and have another store opening in Oz in 2010, according to a statement released by the company today. Patagonia also has plans to expand its wholesale distribution and create an Australian-focused e-commerce Web site.

“We’re really excited to bring Patagonia, and something seriously new, to a place as cool as Australia and to the core audience of surfers there. Torquay is a legendary hub for the surf industry, pro surfing and the outdoors,” says Fletcher Chouinard, “Case and Wayne are great guys and amazing watermen - they’re the perfect crew to carry our story and unique feel down there. It’s really exciting to be a part of their world.”

Chris Malloy, fellow Patagonia surf ambassador, notes, “My brothers, Gerry Lopez and Fletcher just felt that opening a store with Wayne in Torquay was a perfect fit. I’ve always felt the people of Oz would appreciate the values of Patagonia and gear that lasts a lifetime.”

Read the entire press release HERE.

ADMIN

March 27 2009 | 766 views | 1 comment

Press Releases

Patagonia Enters Australian Surf Market With Store Opening in Torquay

OFFICIAL PRESS RELEASE - Ventura, CA (March 27, 2009): Surf and Outdoor apparel company, Patagonia Inc., is proud to announce the opening of its Australian headquarters in Torquay, Victoria. After a six-year hiatus from the Australian market, Patagonia Australia opens its first retail store in Torquay, with another store opening planned for 2010. The company is dedicated to setting roots in the Australian surf market and has announced plans for more retail stores, wholesale distribution, an Australian-focused e-commerce website, expansion of its Australian ambassador group and a strong marketing presence.

Closely connected to the ocean for over thirty years, Patagonia is a leader in the practice of conscientious manufacturing, with a mandate for building superior products with processes that cause the least amount of harm to our planet, The company has also partnered with like-minded surf legend Wayne Lunch and stand-out longboarder Belinda Baggs.

“We’re really excited to bring Patagonia, and something seriously new, to a place as cool as Australia and to the core audience of surfers there. Torquay is a legendary hub for the surf industry, pro surfing and the outdoors,” says Fletcher Chouinard, “Case and Wayne are great guys and amazing watermen - they’re the perfect crew to carry our story and unique feel down there. It’s really exciting to be a part of their world.”

Chris Malloy, fellow Patagonia surf ambassador, notes, “My brothers, Gerry Lopez and Fletcher just felt that opening a store with Wayne in Torquay was a perfect fit. I’ve always felt the people of Oz would appreciate the values of Patagonia and gear that lasts a lifetime.”

Patagonia has been offering surf and outdoor enthusiasts some of the most comfortable and durable gear since the late ‘70s, when it was founded by noted rock climber Yvon Chouinard, who, would later choose to base Patagonia in Ventura, California because of its proximity to the famous point breaks close to company headquarters.

With a product line that has included surf trunks for years, Patagonia began designing and manufacturing surfboards shaped by Chouinard’s son, Fletcher, whose vision for the company’s surf operations drove their efforts to address the ocean athlete in a whole new way. And it’s through these efforts and living the ambitious mission statement: “To make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis”, Patagonia has produced one of the most talked about offerings in wetsuit technology to date.

Using the highest quality Japanese neoprene - 80% of it made from non-petroleum-based ingredients - they’ve lined the entire wetsuit with a merino wool grid that is bonded to recycled polyester, which traps more insulative air-space, while wicking moisture away from the skin. Because of it’s unique and highly flexible design, one can actually go “thinner”, wearing a 2mm suit for waters 13-18 degrees and a 3mm for waters from 7-13 degrees, a claim which has been thoroughly tested by Wayne in the winter waters of coastal Victoria!

Through its mandate for building superior quality products with processes that cause the least amount of harm to the environment, Patagonia has incorporated recycled materials in many of its products since 1993, has used only organically grown cotton in its clothing lines since 1996, and in 2005, launched Common Threads Recycling, one of the world’s first garment recycling programs. Ever mindful in their approach, Patagonia remains one step ahead on the leading edge of environmental responsibility.

For more info on all of Patagonia’s products, to check-out the full line of Wayne Lynch Surfboards or to learn how you can have a lesser impact on your environment, drop-in and see the crew at the shop at: 116 Surfcoast Hwy., Torquay, Victoria PH:(03) 5261-4420, or visit www.patagonia.com.

Press Release

March 27 2009 | 496 views | 1 comment

Press Releases

Patagonia’s Tin Shed Site Goes Live Feb. 25

Ventura, CA (February 20, 2009)— Patagonia, the outdoor apparel company, announces today that a brand-new installment of their award-winning website, the Tin Shed, launches on February 25th, 2009.

The public version of the second issue of the Tin Shed will go live February 25th at:

http://www.patagonia.com/web/us/tinshed/index.jsp?ln=263

Launched in the Fall of 2008, the Tin Shed receives all new content this February 25th. The site includes vignettes on climbing “firsts” (both past and present), surf stories from remote locales, to videos about local surf board building, to alpine chronicles from around the world and sneak-peeks into feature films produced or supported by Patagonia. The site offers a glimpse into Patagonia’s beginnings (when the whole company was based out of the Tin Shed), environmental exposes and adventures in the last wild places on earth – all brought to life in video, images and text, with the voice and vision of the players involved.

The flash-based site provides a virtual tour of the Tin Shed’s actual setting, allowing visitors to navigate throughout and click on icons that zoom to reveal a variety of stories. Those with a keen sense of virtual adventure might even discover some hidden gems affording them a discount at Patagonia.com. The “View all Stories” feature allows guests to access stories from both the Spring and Fall issues in a more apparent catalog of content. Whether an outdoor athlete or environmentalist, adventurer or film buff, there’s something for everyone inside the Tin Shed.

The Tin Shed represents the birthplace of Patagonia. Yvon Chouinard, Patagonia’s founder, forged his first Chouinard Equipment pitons inside the shed, while his band of dirt-bag friends assembled ice axes or inspected ropes on the pavement outside. The Tin Shed still stands – and continues to represent all the company stands for. This small structure, that remains untouched from the 1950s, still houses Yvon’s blacksmithing equipment and now houses our stories – Patagonia’s latest dispatches from our friends and ambassadors in the wild world – in the form of videos, audio, imagery and the printed word.