The inaugural Action Sports Conference held at the Home Depot Center kicked off the start to X Games 15, bringing top endemic and non-endemic industry members together to discuss ways to strengthen business within the action sports market. See photos here and stay tuned for a detailed look at each panel discussion.
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Matt Murray, the sports marketing media manager at Oakley, recently took some time out of his busy schedule to answer a few of our questions about what he’s been up to and what’s to come for Oakley’s Sports Marketing Media division.
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Oakley VP of Global Brand Communications Russ Ortiz and Pat McIlvain, V.P. of sports marketing share insight on marketing, diversifying categories, and retail partnerships.
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Pat had a short stint as a ski bum and college student in Vail, before joining US Sports Inc. as Director of Operations responsible for promoting ski, snowboard, MTB, triathlon and cycling events. He began racing mountain bikes and turned professional in 1989 as an Oakley-sponsored athlete, and for the next six years Pat traveled and raced the World Cup circuit.
Pat retired from racing and officially joined Oakley in 1994 after a top five national and top 20 world ranking. With a passion for sports, Pat immersed himself in the sports marketing department as Sports Marketing Manager, Assistant Director of Sports Marketing, and Director of Sports Marketing.
Promoted to Vice President of Sports Marketing in June 2008, Pat and his Sports Marketing Team continue to drive exposure of the brand with athlete inspired collections and events that show a deeper brand participation to Oakley while integrating with different product categories and segments of the brand.
For more information check out www.oakley.com
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