Quiksilver’s former president on his new role, lessons learned from Rossignol, and opportunities in the outerwear and lifestyle markets.
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This month two events simultaneously brought back the winter stoke and made me yearn for colder months - just to try out the inspiring new holiday looks for the 2009-2010 season from Roxy, Quiksilver, Gnu, and Lib Tech.
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Sessions joins forces with Morgan Hill and provides outerwear for the innovative year around snowflex complex. Check it out!
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Win Sessions Jackets, Beanies, T-Shirts, and more!
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“60-Second Sell” is a new TransWorld Business column that gives sales reps the chance to show their brand’s latest products in a minute or less. Submit your clips at business@transworld.net for a chance to get featured on Transworldbusiness.com.
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Preview upcoming trends in outerwear for the 2009/2010 season.
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Transworld Business covered outerwear in its November issue. View the expanded version here, including fifteen beanie brands.
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San Francisco, CA (October 2008) – The team of brilliant engineers from Ardica had been working together for about four years doing research and development on various high tech consumer products, when as they usually did after work, the group got together for some sushi and beer at the nearby Moshi Moshi Sushi Bar. It would have been fascinating to be a fly on the wall next to this group of mechanical, electrical and chemical engineers (many of whom hold masters and doctorate degrees from Stanford University). Over a few beers and California rolls, probably more beers than sushi, the concept for the design of an incredibly lightweight, flexible battery pack that was comfortable to wear in clothing was created. This concept would make it possible to supply power and heat to garments. That product is now a real life system called Ardica Enabled. Ardica Enabled is a term that refers to manufactured outerwear which has components pre-wired into the garments. The wiring links to a heating system that is built into the clothing. It is all powered by a power source, which is purchased separately. When installed and connected, this power source will heat the garment as well as charge or run iPods, MP3 players, cell phones and other hand-held technology.
Back to Moshi and sushi. The team’s brainstorm led to a rough schematic, which was ceremoniously drawn up on a Moshi cocktail napkin. In fact, the lead engineer who did the drawing at the table that night, has had the napkin framed and it hangs on the wall of his home.
The cocktail napkin design worked, and, in deference to its provenance, the team at Ardica started referring to it as the Moshi System. While it is called “Ardica Enabled” today, Moshi has become the term they only use in-house these days. Either way, it is Ardica’s first consumer product, and it will soon hit the consumer market. They now are celebrating their success and brainstorming new and even more revolutionary ideas over sushi and beer at Moshi’s.
The “Moshi designed” battery pack system is now the power source for all Ardica Enabled products in 2009. The first consumer product on the market will be in the form of men’s and women’s ski and outdoor jackets manufactured through Mountain Hardwear and Sitka. The battery pack provides 8.6 hours of heat on the low setting and three hours of heat on the high setting. It also provides 11 charges for cell phones and 20 charges for accessories like iPods without requiring recharging. The battery pack simultaneously runs both the heat and power systems.
Ardica, at the forefront of the personal power and heat industry, is setting the standard for this new technology direction for functional apparel. For more information about Ardica or the upcoming launch of Ardica Enabled clothing and outerwear, visit www.ardica.com.
Media Contact: Shelly Purdy or Josh Smith
Switchback Public Relations + Marketing, Inc.
(530) 550-2252
shelly@switchbackpr.com
josh@switchbackpr.com
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