online store

Hurley Goes Direct Online

Hurley recently re-launched its Web site, and among the new features included on the site is an e-commerce component. The Costa Mesa-based brand is the latest in a long list of action sports companies selling product direct to consumers online. More here ….

» Read Full Story

josh hunter

Who Is Selling Direct Online, And How?

Manufacturers selling product direct online to consumers is a touchy subject. If you don’t agree, check out the 40-something comments that were posted in regards to the article I did on Quiksilver launching its E-Commerce site in just over a week. The comments—for the most part—are not simply short-sighted shit talking. There are valid arguments both for and against manufacturers (in this case Quiksilver) selling products direct to their customer. In fact, the feedback led me to post a list—and by no means do I believe it to be complete—of actionsports companies selling direct online. So here it is. As always, feedback is welcome.

» Read Full Story

josh hunter

Latest Comments