oakley

• Features

EVENTS: New Era, Oakley X Games Kick-Off Party at Hollywood’s Key Club

What better way to kick off the 14th annual summer X-Games than to have a party in Hollywood! Oakley and New Era did it right, bringing in the celebrities a plenty. Hundreds of who’s who in the Hollywood world came out to party and were well entertained by T-Pain, Eclectic Method and Kelley James. Check out the photos and see all the fun you missed out on.

Lauren Machen

• August 01 2008 | 1,417 views

• Features
• Photos
• Products

Watch Brands Share Philosophy Behind Latest Lines

In the July edition of Transworld Business, a handful of recognized watch brands displayed their latest lines in our summer showroom preview. As an added bonus, we’re giving you an inside look into what top designers and marketing representatives have to say about what sets their product above the rest. Make sure to also check out our Products page for a photo gallery of watches.

kailee bradstreet

• July 31 2008 | 1,300 views | 3 comments

• Features
• Photos
• Products

Product Preview: 2008 Sunglasses

The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.

kailee bradstreet

• July 18 2008 | 933 views

• News

PAT MCILVAIN PROMOTED TO VP OF SPORTS MARKETING AT OAKLEY

Pat had a short stint as a ski bum and college student in Vail, before joining US Sports Inc. as Director of Operations responsible for promoting ski, snowboard, MTB, triathlon and cycling events. He began racing mountain bikes and turned professional in 1989 as an Oakley-sponsored athlete, and for the next six years Pat traveled and raced the World Cup circuit.

Pat retired from racing and officially joined Oakley in 1994 after a top five national and top 20 world ranking. With a passion for sports, Pat immersed himself in the sports marketing department as Sports Marketing Manager, Assistant Director of Sports Marketing, and Director of Sports Marketing.

Promoted to Vice President of Sports Marketing in June 2008, Pat and his Sports Marketing Team continue to drive exposure of the brand with athlete inspired collections and events that show a deeper brand participation to Oakley while integrating with different product categories and segments of the brand.

For more information check out www.oakley.com

Press Release

• July 02 2008 | 674 views

• Features

Transworld Business Exclusive: Dragon Goes Independent, Breaks Ties With Luxottica

Dragon Optical sat down with Transworld Business Thursday, June 12, to announce that it is now independent of parent company Luxottica. Read what CEO and Founder Will Howard and General Manager Aaron Behle have to say about their newest business venture.

kailee bradstreet

• June 13 2008 | 2,818 views | 30 comments