A former Oakley employee, Oscar Zuniga, was arrested by members of the Orange County Sherriff’s Department after $250,000 worth of stolen Oakley product was discovered in his house.
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October 21 2008 |
322 views
FOOTHILL RANCH, Calif., Sept. 16, 2008 – Oakley, Inc., in conjunction with Fice Boutique announced today the upcoming release of the limited edition Fice x Oakley Frogskin sunglass, a custom eyewear piece created for the new Salt Lake City boutique owned by Corey Bullough and Oakley Snowboarder, Laura Hadar.
The custom Fice x Oakley Frogskin was designed by Laura, an Oakley athlete for almost a decade. Known for her edgy style and raw energy, Laura’s made major appearances at X Games and shook up the industry with her versatile ability on the snow and slaughter of urban features.
Laura teamed up with co-owner Corey Bullough to create an exclusive urban boutique deep in the heart of the Rocky Mountains, pushing levels of creativity, art and culture in a conservative arena. A gallery and a boutique, Fice is also involved in the community by supporting local and national artists.
Only 100 pieces have been created and will be sold exclusively at Fice, located at 160 East 200 South, Salt Lake City, UT, for a suggested retail price of US$150. Fice is the first urban boutique in Salt Lake City to collaborate with a company as accomplished as Oakley to create a one-of-a-kind piece.
Fice and Oakley will launch this exclusive piece at a private event hosted at Fice, on Saturday, September 27. The festivities will commence at 7pm with an exclusive unveiling of the Fice x Oakley Frogksin, in addition to an exclusive performance by DJ Ming & Ping. Drinks and food will be provided by Redbull and Oakley. At 9pm Fice and Oakley will continue the celebration at CLUB SOUND where Ming & Ping will wrap-up the night’s festivities with a live performance. This performance will be open to the public. Tickets can be purchased at Fice.
Additional information is available at oakley.com.
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September 18 2008 |
415 views | 1 comment
What better way to kick off the 14th annual summer X-Games than to have a party in Hollywood! Oakley and New Era did it right, bringing in the celebrities a plenty. Hundreds of who’s who in the Hollywood world came out to party and were well entertained by T-Pain, Eclectic Method and Kelley James. Check out the photos and see all the fun you missed out on.
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August 01 2008 |
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In the July edition of Transworld Business, a handful of recognized watch brands displayed their latest lines in our summer showroom preview. As an added bonus, we’re giving you an inside look into what top designers and marketing representatives have to say about what sets their product above the rest. Make sure to also check out our Products page for a photo gallery of watches.
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July 31 2008 |
1,288 views | 3 comments
Transworld Business took a look at the latest trends in watches in its July edition, bringing to light some of the key elements in this summer’s lines. Bold colors and graphics reminiscent of the 80s are back, and big, bawdy cases are the norm this year. Take a look by clicking here.
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July 19 2008 |
687 views | 1 comment
The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.
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Kevin Pearce, Shaun White and Gretchen Bleiler are part of the Oakley family and were nominated for honors at this year’s ESPY Awards, which is hosted by Justin Timberlake and will be aired July 20th on ESPN.
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Pat had a short stint as a ski bum and college student in Vail, before joining US Sports Inc. as Director of Operations responsible for promoting ski, snowboard, MTB, triathlon and cycling events. He began racing mountain bikes and turned professional in 1989 as an Oakley-sponsored athlete, and for the next six years Pat traveled and raced the World Cup circuit.
Pat retired from racing and officially joined Oakley in 1994 after a top five national and top 20 world ranking. With a passion for sports, Pat immersed himself in the sports marketing department as Sports Marketing Manager, Assistant Director of Sports Marketing, and Director of Sports Marketing.
Promoted to Vice President of Sports Marketing in June 2008, Pat and his Sports Marketing Team continue to drive exposure of the brand with athlete inspired collections and events that show a deeper brand participation to Oakley while integrating with different product categories and segments of the brand.
For more information check out www.oakley.com
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