Oakley’s Rolling O Lab

Features

Climb on board Oakley’s mobile lab as we test their eyewear with bullets and metal spikes and find out what’s behind polarized shades.

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Oakley NYC Fashion Show

TransWorld Biz gets front and center as Oakley breaks out its new looks on Red Bull’s Big Apple catwalk. Check vids and photos of the raucous revue.

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Montreal, March 11, 2009 – On April 3rd and 4th, Mont Saint-Sauveur will welcome some of the world’s top riders for the 8th annual
RIDE Shakedown, the most important snowboarding event in the country. New key features this year will include a new women’s
category sponsored by Oakley, the launch of a $35,000 purse, Canada’s largest, and the creation of the spectacular, ground-breaking
AMP Energy rail. A quick reminder that this year’s competition has been renamed in honour of the event’s new title sponsor,
RIDE Snowboards.
Capitalizing on its increasing popularity, the Shakedown is pursuing its growth in 2009 and, as such, has introduced major changes,
such as the development of its infrastructures, the creation of a women’s category and the launch of a new collection of exclusive
clothing and accessories, now available online at shop.shakedown.ca. In fact, the Shakedown was recently featured in a Ubisoft
Montreal videogame Shaun White Snowboarding.
The Shakedown in the U.S. in 2010?
“The RIDE Shakedown is looking to gain a foothold in the United States as early as next year,” explained Patryck Bernier, co-founder
of Dizzle Entertainment Inc. and organizer of the RIDE Shakedown. “Our goal here is not to leave behind the Quebec market, but rather
to take advantage of our event’s international reputation and unique format, so that over the long term we can build a network that will
help us organize an international contest series. With only two years to go before our 10th anniversary, we will pull out all the efforts to
outdo ourselves in all respects. The Shakedown is a snowboarding event whose vision deftly combines the aspirations of athletes with
those of spectators. We will invest as much energy as needed to ensure that this vision becomes a reality.”
Of pros and fans
The RIDE Shakedown is eagerly awaited by professionals – who hope to be invited – and the up-and-coming riders vying for one of
the 80 amateur spots and their chance to tackle the pros. Add to this some 20,000 exhilarated fans cheering on their idols during the
two-day competition, and it is easy to understand why the Shakedown is Mont Saint-Sauveur’s top event of the year.
The athletes
Among the many world-class professional snowboarders invited to the RIDE Shakedown this year will be Darrell Mathes and
Bode Merrill (USA), well known in the industry and featured in many movies, magazines and competitions; Dustin Craven (Alberta,
Canada), winner of Shakedown 2007; Alex Cantin (Quebec City, QC), member of RIDE Snowboards Rookie Pro team; Charles Reid
(Mont-Tremblant, Quebec), title winner of Shakedown 2008; and Sébastien Toutant (L’Assomption, Quebec), champion of Shakedown
2006, when he was just 13 years old and an amateur.

Press Release

March 16 2009 | 65 views

News

Luxottica Q4 Sales Increase 4%

Luxxotica Group, parent company of Oakley and Sunglass Hut, reported fourth quarter sales were up 4%, to $1.58 billion compared to $1.51 billion, while earnings dropped 44.2%, according to a statement released Thursday, March 12. On a per share basis in dollars, earnings fell to 16 cents a share from 31 cents.

The company also posted results for 2008, which reflected a 4.7% sales increase, and a 17.6% decrease in earnings, according to the company report. Luxottica Group CEO Andrea Guerra had this to say:

“‘We closed 2008, a particularly challenging year, with all-time high consolidated sales of over Euro 5 billion, net income of nearly Euro 400 million and free cash flow of Euro 300 million.We successfully completed the first full year of working with Oakley and laid the foundation for Luxottica’s long-term growth, even through a period as difficult as the one we are now facing.’”

In its outlook for 2009, Luxottica also announced the further expansion of the Oakley brand, including further development of womens’ lines, new technology.

Download the full report HERE, or view a summary HERE.

ADMIN

March 13 2009 | 173 views | 3 comments

News

Update: Red Bull Builds Private Pipe For Shaun White Near Silverton

Red Bull has hauled in cats and a pipe dragon to build this secret stash worthy of White’s video game on the backside of Silverton at an estimated cost of $500k. The pipe, situated at 12,300 feet is the highest in the world, and can only be accessed by sled or chopper.

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ADMIN

February 25 2009 | 3,785 views | 26 comments

Features

SIA 2009: Video Interviews

TransWorld Business caught up with some key industry members on the first day of SIA 2009 in Vegas. Check out the videos right here.

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ADMIN

February 03 2009 | 2,773 views | 4 comments

SIA 2009: Day One Photos

TransWorld Business is in Vegas for the 38th annual - and final - SIA Trade Show at Mandalay Bay. Stay tuned here for more photos and video from day two.

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ADMIN

January 27 2009 | 7,921 views | 10 comments

VIDEOS

Oakley’s Andy McSorley on New Goggles

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ADMIN

January 27 2009 | 252 views

Product Preview: 2009/10 Men’s and Women’s Outerwear

Preview upcoming trends in outerwear for the 2009/2010 season.

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ADMIN

December 26 2008 | 14,661 views | 8 comments

News

Oakley Uprising Sunday, December 14th

Event Description A jam style event with transitions and artificial features designed and created by the Faultline Terrain Park Crew. Located in the Playground, the Oakley Uprising is always a great event. As alway, the resort provides competitors with a delicious buffet Breakfast and lunch for this event will be compliments of Del Taco. Registration: (7:00am-9:30pm) Big Pines Lodge Entry Fee: $25 Lift Ticket: $25 :::HELMETS REQUIRED:::