What better way to kick off the 14th annual summer X-Games than to have a party in Hollywood! Oakley and New Era did it right, bringing in the celebrities a plenty. Hundreds of who’s who in the Hollywood world came out to party and were well entertained by T-Pain, Eclectic Method and Kelley James. Check out the photos and see all the fun you missed out on.

In the July edition of Transworld Business, a handful of recognized watch brands displayed their latest lines in our summer showroom preview. As an added bonus, we’re giving you an inside look into what top designers and marketing representatives have to say about what sets their product above the rest. Make sure to also check out our Products page for a photo gallery of watches.

Transworld Business took a look at the latest trends in watches in its July edition, bringing to light some of the key elements in this summer’s lines. Bold colors and graphics reminiscent of the 80s are back, and big, bawdy cases are the norm this year. Take a look by clicking here.

The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.

Kevin Pearce, Shaun White and Gretchen Bleiler are part of the Oakley family and were nominated for honors at this year’s ESPY Awards, which is hosted by Justin Timberlake and will be aired July 20th on ESPN.

Pat had a short stint as a ski bum and college student in Vail, before joining US Sports Inc. as Director of Operations responsible for promoting ski, snowboard, MTB, triathlon and cycling events. He began racing mountain bikes and turned professional in 1989 as an Oakley-sponsored athlete, and for the next six years Pat [...]

“Good Livin’” will feature products that share colors and design inspirations, such as limited editions of New Era hats, a classic Oakley sunglass, and a skateboard inspired by Oakley pro Greg Lutzka.

Dragon Optical sat down with Transworld Business Thursday, June 12, to announce that it is now independent of parent company Luxottica. Read what CEO and Founder Will Howard and General Manager Aaron Behle have to say about their newest business venture.

Oakley took care of the details. The only thing shop and media teams had to do was show up at Dana Point Harbor and catch fish. Transworld didn’t come back with any cash prizes, but we were able to snag a few photos.