Top headphone manufacturers turn it up to 11 for ‘10.
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In our eternal quest to help increase retail sales, TransWorld Business caught up with 11 industry watch manufacturers to get the skinny on brands and styles to look for when putting together your 2010 buys.
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A look at all the on time styles for next year.
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Nixon announced today that Dusty Payne is the newest addition to its surf team after a majority vote by current team members. The team vote is a Nixon tradition that has existed since the beginning of the brand’s 11-year history. Here’s some information straight from the source:
“Hailing from Lahaina, HI, and currently rated 10 in the World Qualifying Series (WQS), Payne is the youngest member of Nixon’s Surf Team and was the first rider added to the team in over two years. In addition to his many recent accomplishments, including runner up at the 2008 Triple Crown of Surfing, winning the Kustom Air Challenge and the Oakley Junior Pro, Payne has been an integral part of the Nixon family for the past two years at the pro team level.
States Nixon Marketing Manager, Mike Murciano, ‘Dusty is a strong believer in the Nixon motto of ‘team designed, custom built.’ He continues to infuse his sense of style into Nixon products and has shown his commitment and love for the brand over and over again. I am excited to have a great friend, as well as one of the best surfers in the world, join our team.’
Currently Payne is on track to make a push for the 2010 WCT and has been diligently filming for Taylor Steele’s new film, Modern Collective.
Payne joins current Nixon Surf Team riders Bruce Irons, Andy Irons, Josh Kerr, Rob Machado, Dean Morrison, Chris, Keith & Dan Malloy and Claire Bevilacqua.
Welcome to the team Dusty!”
ENCINITAS, CA Bobby Martinez (USA) won the first stop of the 2009 Nixon WTA (Winner-Takes-All) at the Billabong Pro last week in Teahupoo, Tahiti. Martinez, currently ranked 7 in the WCT/ ASP ratings, beat out Josh Kerr (AUS), Dean Morrison (AUS) and Miky Picon (FRA) for taking off on the heaviest wave of the event. Wave conditions varied from small to medium throughout the week with Teahupoo resisting to show her true strength. None-the-less, in the final, Martinez was able to snag the heaviest barrel of the event solidifying both his overall win at the Billabong Pro as well as the award for Nixons WTA Heaviest Wave title and a custom watch valued at over $10,000 USD.
The WTA is a great way to recognize achievements during specific WCT events that might have otherwise gone unrecognized or not awarded, stated Nixons Marketing Manager, Mike Murciano. Its even better when the winner of the overall event is also the winner of the WTA! I was stoked to see Bobby win both. Despite the mediocre Teahupoo conditions, it was a solid wave.
Each WTA watch will feature a Swiss Made chronograph with day and custom color date, a titanium carbide coated case and band with rotating bezel and countdown timer, sapphire crystal, a custom-engraved caseback and custom set diamonds and rubies.
These one-of-a-kind watches are valued at over $10,000 USD.
Video content of each of the WTA stops and winners will be available to view on billabongpro.com
Previous Nixon WTA Tahiti Winners for Heaviest Wave include:
2008- Ryan Hipwood
2007- Manoa Drollet
About the WTA
Now in its third year, the Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: heaviest wave in Teahupoo, Tahiti, in May; highest heat score at Jeffreys Bay, South Africa, in July; the longest tube in Mundaka, Euskadi, in October; and the overall Triple Crown winner on the North Shore of Oahu in December.
A new colorway and another limited edition from Nixon. Check it out!
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NIXON TO RELEASE LIMITED EDITION RUBBER PLAYER
ENCINITAS, CA-Nixon, the premium accessories company from Southern California, will release a series of limited edition Rubber Players, available in four colorways, for four months beginning March 16th.
The Rubber Player is a unique, new interpretation on the iconic Player model from Nixon. Beginning in March, participating retailers will receive four Rubber Players in one color. Each month through June, participating retailers will receive an unannounced, new color of The Rubber Player. This product will not be available for reorder and when they are gone, they are gone. The Rubber Player is certain to be one of the most sought after pieces from the Nixon line for 2009.
The Rubber Player features a 3-hand Japanese quartz movement, custom molded silicone case and band and diamond. This limited watch will also come with a collector’s kit stand and packaging and will retail for $170.
For more information, visit: nixonnow.com
About Nixon:
Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.
MEGAN BRUNNER
MARKETING MANAGER
NIXON
701 SOUTH COAST HWY
ENCINITAS, CA 92024
USA
O-760.944.0900 ext. 224
D-760.274.2454
F-760.944.9376
NIXONNOW.COM
Transworld Business was on the scene at Surf Expo 2009, catching up with some industry heavyweights to talk about the the economy, new product and much more. Check out the video interviews right here.
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