nike

Tuesday Top Seller: Redwood City’s Skate Works

A 6,000-square foot shop, Skate Works in Redwood City is located about half way between San Jose and San Francisco and is one of the only action sports shops in the immediate area, according to owner Jason Strubing. Here’s a report on what’s moving at this shop.

» Read Full Story

kailee bradstreet

Tuesday Top Sellers: Wisconsin’s MODA3

With two locations in Wisconsin, Moda3 is a group of lifestyle shops, carrying snow and skate apparel, and priding itself on being the only shops around that are “rider owned and rider driven,” according to its Web site. Transworld Business caught up with General Manager Eric Kuester on Monday to discuss which products are selling at the moment.

» Read Full Story

kailee bradstreet

Product Preview: Men’s and Women’s 2009-2010 Gloves

To kick off our 2009-2010 outerwear preview, which can be found in November’s Transworld Business, we decided to give you a glimpse at each brand’s line of gloves, including extras that weren’t even featured in print. According to our outerwear trend report, manufacturers are focusing on versatility in outerwear for the coming year in order to add value during tough times. To read the full outerwear trend report, be sure to pick up a copy of November’s Transworld Business.

ADMIN

The SportsOneSource Group Releases 2009 Brand Strength Index

The SportsOneSource Group has released its 2009 Brand Strength Index, indicating that Nike, adidas, New Balance, Reebok and Under Armour have the strongest connection with consumers going into the new year.  The Index, developed by SportsOneSource to more accurately measure a brand’s strength in the eyes of the consumer, is based on a formula that measures unaided brand awareness, aided brand awareness, consumer brand purchases, the consumer’s intent to re-purchase a brand, and the consumer’s unwillingness to compromise on the purchase of a particular brand.
The Nike brand took the top spot, driven in large part by its broad brand awareness levels, but also by the number of purchases and the consumer’s intent to re-purchase the brand in the future.  The Nike brand had been purchased by nearly 64% of the study’s 8,001 survey respondents.
While the position of Nike and the others at the top of the Index is perhaps unremarkable given the dollars spent each year on marketing and product development, the market must certainly take notice as the U.S. heads deeper into a recession and consumers drift toward the brands where they have the strongest connection.  The top brands in this report are positioned to maintain or take share in a troubled economy.
Under Armour jumped from the bottom of a much smaller list in 2006 to fifth overall as the brand has grown exponentially over the last two years.  But the brand also benefited from the loyalty of its consumers, particularly those under 25 years of age.
The Brand Strength Index is just one component of the SportsOneSource 2009 Brand Strength Report.  The Brand Strength Report will be available in late December and will be made available in various formats, including report segments based on sports or activity participation, age, race, gender and household income.  Specific Brand Strength Index reports will be developed for the top 50 brands.
The SportsOneSource Brand Strength survey was conducted in late September utilizing a third-party Internet panel provider.  A total of 8,001 responses were collected providing information on over 300 brands.  Respondents were age 12 and up.
SportsOneSource Brand Strength Index
Top 25 Brands
OVERALL RESPONDENTS
TEEN RESPONDENTS
Rank
Brand
Score*
Rank
Brand
Score*
1
Nike
732.9
1
Nike
810.9
2
adidas
602.7
2
adidas
671.1
3
New Balance
565.5
3
Under Armour
587.4
4
Reebok/RBK
533.7
4
Speedo
551.5
5
Under Armour
508.3
5
Reebok/RBK
532.0
6
Coleman
496.6
6
Puma
526.3
7
Columbia
480.0
7
New Balance
509.4
8
Remington
475.1
8
Converse
495.1
9
FootJoy
471.1
9
Coleman
480.9
10
Callaway Golf
470.0
10
Jordan
480.8
11
Titleist
469.6
11
Wilson
461.6
12
Timberland
465.0
12
Timberland
458.6
13
Carhartt
457.6
13
Vans
453.7
14
Winchester
457.6
14
Oakley
446.4
15
Gore-Tex
456.5
15
Spalding
445.8
16
Glock
455.0
16
North Face
443.7
17
Thinsulate
451.9
17
Champion
433.4
18
Spalding
451.6
18
Carhartt
433.3
19
TaylorMade
448.6
19
Thinsulate
432.5
20
North Face
447.5
20
Rawlings
431.8
21
Speedo
442.1
21
Columbia
425.9
22
Puma
441.1
22
Swiss Army
423.4
23
Rocky
439.9
23
Skechers
416.2
24
Skechers
436.8
24
Dickies
413.2
25
Champion
434.3
25
Gore-Tex
398.7
* Out of a perfect score of 1,000
A perfect score would be achieved if all respondents had been aware of and had purchased
the brand and would not compromise on intention to purchase the brand again.

Press Release

MARKET WATCH: A Few Thoughts on Nike’s Quarter

A couple of days go, Nike put out a press release for their first quarter ended August 31. It’s not the whole quarterly report, so I can’t delve into any footnotes. They sold, uh, a whole bunch of stuff and made a lot of money. I’ll deal with the details when the 10Q is filed. Here’s the link to the press release if you want to review the summary financial statements. You don’t need me to spew the numbers back at you. But as I read the press release, I was struck by the fact that a few years ago, I wouldn’t have bothered.

» Read Full Story

Jeff Harbaugh

Nike Reports First Quarter Revenue Up 17 percent; Worldwide Futures Orders Up 10 Percent

BEAVERTON, Ore. (September 24, 2008) – NIKE, Inc. (NYSE: NKE) today announced financial results for its fiscal 2009 first quarter ended August 31, 2008. Revenue grew 17 percent to $5.4 billion, compared to $4.7 billion for the same period last year. Changes in currency exchange rates increased revenue growth by 7 percentage points for the quarter. First quarter net income decreased 10 percent to $510.5 million, compared to $569.7 million in the prior year. Diluted earnings per share decreased 8 percent to $1.03, versus $1.12 last year. In the prior year’s first quarter, the Company received a one-time tax benefit of $105.4 million, which contributed $0.20 per diluted share. Adjusted for this prior year benefit, net income and earnings per share would have grown 10% and 12%, respectively.

“Nike’s first-quarter results reflect the strength of our brands and our global business,” said NIKE, Inc. President and CEO Mark Parker. “Our relentless focus on product innovation and premium consumer experiences generated balanced growth across every region and market share gains in key categories.”

Parker concluded, “Nike is able to connect with consumers and energize the market like nobody else. As we combine that with running a strong and smart business, we generate new growth, deliver strong cash flows, and create greater value for our shareholders.”*

Futures Orders

The Company reported worldwide futures orders for athletic footwear and apparel, scheduled for delivery from September 2008 through January 2009, totaling $6.8 billion, 10 percent higher than such orders reported for the same period last year. Changes in currency exchange rates increased reported orders growth by 1 percentage point.*

By region, futures orders for the U.S. were up 3 percent; Europe (which includes the Middle East and Africa) increased 4 percent; and Asia Pacific and the Americas each grew 27 percent. Changes in currency exchange rates did not have a significant impact on reported futures orders growth in Europe, but did increase reported futures orders growth by 3 percentage points in the Asia Pacific and Americas regions.

Regional Highlights
U.S.

During the first quarter, U.S. revenues increased 8 percent to $1.8 billion versus $1.6 billion for same period last year. U.S. athletic footwear revenues increased 9 percent to $1.2 billion. Apparel revenues increased 9 percent to $464.4 million. Equipment revenues were flat with last year at $97.7 million. U.S. pre-tax income increased 1 percent to $351.9 million.

Europe

First quarter revenues for the European region grew 20 percent to $1.8 billion from $1.5 billion for the same period last year. Changes in currency exchange rates increased revenue growth by 15 percentage points. Footwear revenues increased 24 percent to $982.4 million. Apparel revenues grew by 15 percent to $649.7 million and equipment revenues increased 20 percent to $146.6 million. Pre-tax income increased 17 percent to $442.4 million.
Asia Pacific

In the first quarter, revenues in the Asia Pacific region grew 36 percent to $860.6 million compared to $633.7 million a year ago. Changes in currency exchange rates increased revenue growth by 10 percentage points. Footwear revenues were up 37 percent to $454.0 million, apparel revenues increased 38 percent to $332.7 million and equipment revenues grew 21 percent to $73.9 million. Pre-tax income increased 15 percent to $185.5 million.

Americas

Revenues in the Americas region increased 26 percent to $355.7 million, an improvement from $282.0 million for the same period last year. Currency exchange rates contributed 7 percentage points to this growth rate. Footwear revenues were up 24 percent to $245.8 million, apparel revenues increased 36 percent to $79.4 million and equipment revenues grew 21 percent to $30.5 million. Pre-tax income was up 18 percent to $69.1 million.

Other Businesses

For the first quarter, Other business revenues, which include Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd, which was acquired in the fourth quarter of last year, grew 7 percent to $655.3 million from $612.8 million last year and pre-tax income decreased 9 percent to $86.3 million.

Current year amounts are not directly comparable to the prior year due to changes in the Company’s affiliate brands portfolio. In the first quarter of last year the Company’s Other business segment included Converse Inc., NIKE Golf, Cole Haan, Hurley International LLC, the Starter Brand and NIKE Bauer Hockey. Following a corporate strategic review the Starter Brand and NIKE Bauer Hockey were sold in the third and fourth quarter of fiscal 2008, respectively. First quarter revenues and pretax income for the continuing Other businesses (Converse Inc., NIKE Golf, Cole Haan and Hurley International LLC) grew 20% and 19%, respectively.

Income Statement Review

In the first quarter of fiscal 2009 gross margins were 47.2 percent compared to 44.8 percent for the same period last year. The increase in gross margin versus the prior year quarter reflects an improved product, regional and owned retail mix; price increases in the Company’s U.S. and EMEA regions; favorable hedge results; sourcing cost initiatives; and higher margins in our Other businesses, partially offset by higher input costs and lower apparel margins in the U.S.

As anticipated, selling and administrative expenses were 34.2 percent of first quarter revenue compared to 30.8 percent for the same period last year due to demand creation spend in support of the European Championships and the Olympic games in Beijing. The effective tax rate for the first quarter was 28.5 percent compared to 15.0 percent for the same period last year. The prior year tax rate was significantly lower due to the one-time utilization of past foreign losses, which contributed $0.20 per diluted share to last year’s results.

Balance Sheet Review

At quarter end, global inventories stood at $2.5 billion, an increase of 14 percent from August 31, 2007. Cash and short-term investments were $2.6 billion at the end of the quarter, compared to $2.8 billion at the end of the first quarter last year.

Share Repurchase Program

During the first quarter, the Company repurchased a total of 7,068,980 shares for approximately $429.8 million in conjunction with the Company’s four-year, $3 billion share repurchase program approved by the Board of Directors in June 2006. As of the end of the first quarter the Company has repurchased a total of 45.7 million shares for approximately $2.5 billion under this program. On September 22, the Company also announced a new, four-year $5 billion share repurchase program to commence upon the completion of its current $3 billion program.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, Nike’s earnings releases and other financial information are available on the Internet at www.Nikebiz.com/investors.

* The marked paragraphs contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed from time to time in reports filed by Nike with the S.E.C., including Forms 8-K, 10-Q, and 10-K. Some forward-looking statements in this release concern changes in futures orders that are not necessarily indicative of changes in total revenues for subsequent periods due to the mix of futures and “at once” orders, exchange rate fluctuations, order cancellations and discounts, which may vary significantly from quarter to quarter, and because a significant portion of the business does not report futures orders.

Press Release

Elena Hight Joins The Nike 6.0 Crew

New to the Crew:

Elena Hight
Sophisticated Style for Miles

“Elena is a great addition to our team. Nike 6.0 has always been about the youth and capturing the energy and enthusiasm of this culture on and off the snow. Elena can ride it all, but is best known for her explosive halfpipe runs. Despite her age, Elena has the confidence, focus, and talent of a seasoned pro. She is pushing women’s snowboarding to a new level, and has the kind of style that earns her the respect and recognition of snowboarders young and old.”
–Barrett Christy, Snowboard Mentor

High amplitude and high style pipe runs mark Elena Height’s take on snowboarding. Elena’s aggressive yet refined style and consistent bag of tricks have brought her to contests around the globe— earning her a worldly perspective past her years, and a spot at the forefront of the next generation of women riders, pushing the sport, further, faster and higher. Welcome to the crew Elena.

Elena joins Nike 6.0 snowboarders Mason Aguirre, Broc Waring, Matt Ladley, Ellery Hollingsworth, Trevor Jacob, Byn Valaika, Ben Watts, and Ross Baker.

Press Release

Patagonia Hires European Managing Director


Patagonia, Inc. announced the selection of Holger Bismann as Patagonia Europe’s new managing director. Drawing upon his thirteen-year tenure at Nike, Holger will provide positive leadership and direction to Patagonia’s European business, which is based in Annecy, France. Responsibilities will include the leadership and management of Patagonia Europe’s sales, marketing, production and operational efforts. Bismann begins his new role on Dec. 1, 2008.

Bismann comes to Patagonia from his post as category sales director for Europe, the Middle East, and Africa at Nike, Inc., where he has been integral in managing Nike’s ACG sales, distribution and marketing divisions. Employed by Nike, Inc. for over thirteen years, Holger has served in several roles at the corporation, including divisional sales manager, equipment sales manager, training manager, and sales manager for Nike’s store in Berlin. He speaks English, German (his native tongue) and French.

“We are excited to have Holger joining the Patagonia team as managing director of Europe. His industry experience and keen business acumen, coupled with his strong belief in Patagonia’s mission, make him an ideal fit for us,” notes Nate Smith, Patagonia’s VP of international operations. “Holger has been given the task of increasing brand visibility in Europe, along with growing the business in our current markets and developing a plan for new markets where we don’t operate today. We are confident in his ability to accomplish these tasks.”

In addition to his international management background, Bismann brings a personal commitment to Patagonia’s core sports and mission statement. He is an active sportsman, former competitive triathlete and active skier. Holger also served as the coach of the French National Luge Team during the Winter Olympic Games in Albertville, France.

“Patagonia’s philosophy has always been an inspiration for my personal and professional life. Plus, the company’s environmental activism has influenced all big brands within the industry and I see an enormous potential to inspire European consumers with those stories and with Patagonia’s mission,” says Bismann. “Together with the European team based in Annecy, France, my goal is to strengthen Patagonia’s brand position and its distribution within the entire European region and to become a strong player within the European outdoor industry. I feel really honored about the task which has been given to me.”

Source: SportsOneSource.com

Press Release

Latest Comments