Nike 6.0

Nike Action-Sports Divisions Post Double Digit Q1 Growth

While Nike’s overall revenues declined 12 percent from last year, its action sports brands including Hurley, Nike, and Converse shined.

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mike lewis

Kevin Pearce Joins Nike 6.0

Nike 6.0 welcomes Kevin Pearce! Check out his official announcement and footage from Kevin’s airbag shoot at Mammoth.

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Steven Hemphill

Nike 6.0, Hurley, Converse Concept Store Opens in Laguna Beach

The new Nike 6.0, Hurley and Converse concept store at 225 Forest in Laguna Beach had a grand opening party and industry tour last Thursday and Friday, July 2-3, and the Biz Network has all the details.

Agenda’s Aaron Levant was up in Laguna on Thursday for the festivities and came away with some great party photos, including shots of the Nike ID studio on the shop’s second floor allowing people to customize their own T-shirts and boardshorts. He also had a chance to catch up with RVCA’s PM Tenore and Hurley’s Paul Gomez.

TW Business Publisher Rob Campbell was on the scene at 225 Forest on Friday, talking with Hurley President Bob Hurley, CEO Roger Wyett and VP of Branding/Marketing Adrian Nyman. He also got a first hand demonstration of the custom sublimation process from Mike Voeghtlin, the GM of 225 Forest. Take a look:

ADMIN

6.0 Air Zoom Cush Released on NIKEiD July 7th

OFFICIAL PRESS RELEASE - The 6.0 Air Zoom Cush drops on NIKEiD July 7th, bringing you the power to design and personalize custom kicks. The Air Zoom Cush iD features a  fresh new  color palette of brighter-is-better hues. New athlete-inspired patterns such as Mad for Plaid and Broken Glass  are available along with updated materials including denim, variations of suede, and mesh for summertime refreshment. The Air Zoom Cush is the lowest-profile shoe in the 6.0 line built with a one piece vamp for unprecedented durability. Log on to NIKE6.com/NIKEiD and be your own shoe designer, customizing kicks with your own personal flavor.

Keepin’ it Customized
www.NIKE6.com/NIKEiD

Press Release

Ian Gentil Wins Open Boys At NSSA Nationals With Perfect Score

OFFICIAL PRESS RELEASE - At age 13 year, Nike 6.0 surf athlete Ian Gentil is a National champion. The Maui surfer won Open Boys at NSSA Nationals held at Trestles, June 23-June 27th. Gentil scored two perfect 10’s for a perfect score of 20, only accomplished two other times in the 31 year history of NSSA Nationals. “Ian has a supernatural amount of talent and his style is beyond his years.” Said Nike 6.0 mentor, Jason Kenworthy. “At age 13, he is a threat for surfers twice his size and age.” Ian made it the quarterfinals in the 6.0 Pier Pressure Pro Jr., a Grade 4 event. Be on the lookout for more standout performances, as Ian has 7 more years of surfing the Pro Jr. events.

The NSSA National Open Championships is one of the largest and most prestigious amateur events in the world, providing surfing’s youth the opportunity to showcase their skills at Trestles, one of the most high performance waves in the country. Over the course of the past 31 years the NSSA has nurtured the emerging talents of many of today’s influential surfers including former champs Kelly Slater, Rob Machado, CJ Hobgood, Bobby Martinez, Fred Patacchia, and Carissa Moore. The organization is proud to continue in the tradition of providing an instrumental portal to the future of competitive surfing.

Watch Ian’s ride two perfect 10’s to victory:

gplsek

Ride BMX Ramps Up Involvement With Nike 6.0 BMX Open

OFFICIAL PRESS RELEASE - Tustin, CA, June 23, 2009—Ride BMX, the world’s leading BMX publication, announces its detailed involvement in this year’s Nike 6.0 BMX Open to be held at Grant Park in Chicago, Illinois June 26–27 and aired live on NBC Saturday June 27 from 2:00 p.m.–3:00 p.m. EST.

The Alliance of Action Sports, Alli, and TransWorld Media have been working to further their relationship beginning with this year’s first Dew Tour stop, the Nike 6.0 BMX Open. The combination of Alli’s top-level events and the core content that Ride BMX brings 365 days a year will bring a new view to this year’s Dew Tour stops.

The Nike 6.0 Open will have a mix of BMX disciplines including BMX vert, BMX park, BMX dirt, and the Nike 6.0 Specialty Street Competition, which will include Ride BMX’s “The Ramp” that was featured in the July issue. The ramp is a mobile unit that the riders can move halfway through the Specialty Competition if the teams see fit. “As demonstrated in the July feature, the ramp can be used in many different situations and can produce some insane riding. We’re excited to see what the teams come up with and how they use the ramp in the specialty competition,”says Ride BMX Editor In Chief Keith Mulligan.

The Street Specialty Competition will consist of nine riders divided into teams of three with one filmer per team. Based on their X Games 14 podium finishes, Garrett Reynolds, Van Homan, and Sean Sexton were named team captains. Each captain hand selected their two other teammates for the contest. Reynolds chose JJ Palmere and fellow Nike 6.0 rider Dennis Enarson, Homan selected Randy Brown and Chase DeHart, and Sexton opted for Aaron Ross and Danny Hickerson. Each team will create a three-minute video. The judges will review and choose a winner that will be announced on Saturday afternoon during the live TV segment.

Each rider will also be competing to become the Standout Rider in the competition. Voting for the Standout Rider will be held on www.RideBMX.com between Saturday June 27 and Wednesday July 1. On that site, viewers will also be able to watch all three videos as well as other content from the competition. The Standout Rider will be announced on Thursday July 2 on RideBMX.com and will be awarded $1,000.

Check back at www.RideBMX.com and tune in to the NBC broadcast for more contest information, voting details, and results.

About Ride BMX  The number-one title in the industry for over 15 years, Ride BMX has fueled participation in the sport from day one by chronicling and sharing insights on the BMX lifestyle and experience that educate new readers while inspiring the sport’s veterans.  Found online at RideBMX.com, RideBMX is based in Tustin, California and is published by TransWorld Media, the world’s leading action-sports media company.

Press Release

Caught On Tape: Deb Friedman

Nike 6.0’s New Brand Manager On Strategy, Success, And A New Look

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mike lewis

Nike Releases The New Braata

The Nike 6.0 brand continues to grow with the new Braata addition. Check it out!

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Nike 6.0 Sponsors NSSA Nationals Webcast

The event will run in HD Thursday, June 25th through Saturday, June 27th at nssalive.com.

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ADMIN

Nike 6.0 Presents High Quality Live Webcast of NSSA National Open Championships

OFFICIAL PRESS RELEASE - San Clemente, CA (June 10, 2009) – For the third year running, Nike 6.0 will present a three-day live webcast of the 2009 National Scholastic Surfing Association (NSSA) National Open Championships at the famed Lower Trestles in San Clemente, California. The event will run Tuesday, June 23rd through Saturday, June 27th. The last three days of the event, Thursday June 25th- Saturday, June 27, will be shot with High Definition cameras and webcast live at www.nssalive.com. This year’s webcast will feature premier streaming capabilities, providing an increased viewing experience for thousands of viewers.

”NSSA Nationals provides a great platform for young U.S. surfers and we are stoked to be able to share the live event with friends, family, and fans anywhere with our high quality webcast,” said Jason Kenworthy, Nike 6.0 Surf Mentor. “Surf fans in any corner of the world can sign on and show their support for the next generation of U.S. surfers…in high def.”

The NSSA National Open Championships is one of the largest and most prestigious amateur events in the world, providing surfing’s youth the opportunity to showcase their skills on one of the most high performance waves in the country. The contest is the only amateur event held at the prestigious and ASP World Tour-worthy Lower Trestles break, offering ambitious young athletes a sneak peak into the professional world of surfing.

Over the course of the past 31 years the NSSA has nurtured the emerging talents of many of today’s influential surfers including former champs Kelly Slater, Rob Machado, Kalani Robb, Andy Irons, Bruce Irons, CJ Hobgood, Carissa Moore and Nat Young. The organization is proud to continue in the tradition of providing an instrumental portal to the future of competitive surfing.

The three-day webcast will include coverage of all rounds of the Open Men’s, Open Women’s beginning with the Quarter Finals, Open Junior’s beginning with Round Two heats 5-8, as well as, Open Boys beginning with the Semis and Open Mini Grom beginning with the Finals. Additionally, Saturday’s coverage will include the National Explorer Championships, National Airshow Championships, National Open Championships and the California State Parks Governor’s Cup Finals. In addition to the live action, scoring and results, the webcast will feature hosts Dave Stanfield, Peter Mel, Jodie Nelson and a roster of special guests to provide viewers with expert commentary and insights. Along with the webcast, photo and video highlights will be available at www.nssalive.com .

The Nike 6.0 webcast of the NSSA National Open Championships will be available for online users to view in a high and low bandwidth stream with the same superior picture quality viewers enjoyed from the acclaimed webcast of the recent Nike 6.0 Lowers Pro, also hosted at Lower Trestles.

The day following the 2009 NSSA National Open Championships, the Nike 6.0 Pier Pressure presented by Jack’s Surfboards will commence just up the coast in Huntington Beach. It will run June 28-29, 2009. Ranked as an Association of Surfing Professionals (ASP) Grade-4, this two-day event is the highest rated Men’s Pro Junior in North America on the ASP 2009 calendar and will therefore draw several of the top Open Men’s and Junior Men’s contenders from the NSSA National Open Championships up to Huntington Beach to keep the contest momentum going strong.

For complete Nike 6.0 Pier Pressure daily surfing action, blow-by-blow live scoring and running commentary by industry icons Dave Stanfield, Peter Mel, and Pat O’Connell, as well as other surprise guests, check out another LIVE webcast at www.nike6pierpressure.com.

Partners such as Nike 6.0, Surfing Magazine and Wavewatch.com are instrumental to the execution and dissemination of these events. Their support is greatly appreciated.

About Nike 6.0:
The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, freeski, BMX, wake and moto. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. www.nike6.com

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