Rail Jam to Feature Both Skiing and Snowboarding
New York – The AST Dew Tour, the world’s premier season-long action sports tour, announced that the Wendy’s Invitational in Portland, Ore., will host a Nike 6.0 Snowboard and Ski Rail Jam specialty competition Saturday, Aug. 23. Nearly 44,000 pounds of ice are used to create the snow [...]

As an associate sponsor, Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 will also receive fully integrated marketing benefits, including television ads on NBC and USA Network, and online and on-site exposure.

The AST, the umbrella brand and organization of the world’s most prestigious action sports properties, today announced that Nike 6.0 has signed on as an associate sponsor for the AST Dew Tour and AST Winter Dew Tour.

The event will unite top seeds, local and international talent, wild cards and even one female vying for an increased prize purse of $80,000 for the WQS and $10,000 for the juniors.