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Group Y Presents Industry Panel Discussion March 25th

GROUP Y PRESENTS INDUSTRY PANEL DISCUSSION MARCH 25th
Action Sports Industry Pros Examine the Power of Brand Collaborations

FOR IMMEDIATE RELEASE: Carlsbad, CA – March 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, will hold a panel discussion on Wednesday, March 25th at the OC Tavern in San Clemente. Featured panelists include professionals from New Era and 686/Westlife Distribution.

The discussion, co-sponsored by Transworld Business, will focus on the power of brand collaborations. What makes a successful collaboration? What are the best practices involved? How can two independent brand identities merge into a profitable hybrid product?

The panelists will speak to their experiences as well as promote discussion, questions and networking opportunities among members and guests.

Panelists Include:
•    Braden Dahl - Strategic Business Unit Manager, New Era
•    Mike West – President and Creative Director, 686 & Westlife Distribution
•    Kristin Cusic – VP of Marketing, 686 & Westlife Distribution
•    Rob Campbell (moderator) – Publisher, Transworld Business

Built upon collaborating, New Era has perfected the art of successfully uniting brand identities. Recent examples beyond their traditional branded caps have been the 20|94 collection with DC Shoes, the Good Livin’ Collection with Greg Lutzka and Oakley, the Times Collection with 686, the Capture The Flag Collection (athlete designed series – Jake Burton, Danny Way, James “Bubba” Stewart) and the latest New Era x TWSurf Top 44 Trading Cards.

686 has also made a “collaborative” name for itself by aligning themselves with like-minded brands and producing exclusive and innovative products. Partnerships over the years have included Dragon, Sanrio’s Hello Kitty, Dakine, Vestal, Levi’s, Famous, KR3W and New Balance.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and drink specials courtesy of OC Tavern.

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.

In addition, group Y will be hosting a PR-focused panel at the IASC (International Association of Skateboard Companies) Skateboarding Industry Summit this April. group Y panel guest speakers will include Chris Overholser of Vans, Tiffany Montgomery of Shop-Eat-Surf.com, and John Stouffer of Fuel TV. For more information about the Summit and IASC, please visit http://skateboardiasc.org.

About group Y – “Where Action Sports and Youth Marketing Come to Meet”
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. Panel discussions and speakers have included industry leaders from brands including Burton, Quiksilver, Billabong, MySpace, Verizon, (RED), Oakley, Roxy, Skullcandy, IMG and RVCA. For more information, please visit us at www.groupYnetwork.com.

Press Release

• March 20 2009 | 76 views

• News

New Era, Hart & Huntington Collab With Tattoo Artists

Irvine, CA; Las Vegas, NV (October 7, 2008) New Era Cap along with Hart & Huntington Tattoo are proud
to debut a limited edition artist inspired collection launching at the First Annual Rockstar Energy/Hart &
Huntington and New Era US Open Party.

This extremely limited collection will be showcased at the inaugural event that will be held at Hart’s new Las
Vegas nightclub, Wasted Space on Saturday October 11th, the closing night of the US Open. The custom
painted 59FIFTY™ fitted caps will be auctioned off at the event with proceeds going to the Road 2 Recovery
Foundation, a foundation dedicated to helping professional AMA licensed motocross members with financial
assistance if they sustain career-ending injuries. “This project posed a great opportunity for me to do
something in my home town and give back to a good cause while being able to tie it into my nightclub
Wasted Space as well as my race team.” said Carey Hart, founder of Hart & Huntington Tattoo Company.

“New Era and Hart & Huntington have just recently collaborated on some great styles for Hart &
Huntington’s next season of clothing and this was a great way to kick off the new relationship” continued
Hart.

New Era Cap and Hart & Huntington Tattoo, two companies that have set the precedence in their respective
markets have collaborated with Hart & Huntington’s most talented tattoo artists including Jime Litwalk and
Twig to create hand-painted pieces that continue to raise the bar of true customization. “Collaborating on
this project with respected artists and an iconic figure such as Carey continues to cement the relationship
between New Era and Hart & Huntington,” comments Action Sports Marketing Manager, Braden Dahl. “Not
only does it create a platform for future initiatives between the two brands; it showcases the creative talent
that both company’s embody. It has and always will be New Era’s strategy to partner with the most
progressive brands in the marketplace and there is no doubt that the partnership with Hart & Huntington
symbolizes that direction.”

About New Era Cap

Since 1920, New Era Cap Company, with its global headquarters in Buffalo, New York; is the world’s
premier headwear brand with products that transcend time, culture, sport and fashion. New Era is the
exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team
and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the
Company’s core markets include Children, Fan, Suburban, Women and Fashion/Lifestyle and the most
recently added Action Sports Business Unit. The Action Sports Business Unit was established in 2004 and
was relocated to Orange County California in June of 2006. The move to Southern California solidified New
Era’s presence in the action sports industry and further communicated its commitment the action sports
market.

About Hart & Huntington Tattoo Company
Hart & Huntington Tattoo Company is the tattoo shop founded by freestyle motocross legend Carey Hart.
The first Hart and Huntington Tattoo Company Shop opened in 2004 in the Palms Casino is Las Vegas,
making it the first tattoo shop located in a casino. The tattoo shop has since grown to include its own line of
tattoo-inspired clothing. In addition to the Las Vegas shop, Hart and Huntington Tattoo Company is
expanding with shops open in Waikiki, Hawaii, and Orlando, Florida. For more information, please visit
www.hartandhuntingtontattoo.com.

kailee bradstreet

• October 06 2008 | 540 views

• News

Oakley, New Era, Almost Skateboards Create New Lifestyle Collection

“Good Livin’” will feature products that share colors and design inspirations, such as limited editions of New Era hats, a classic Oakley sunglass, and a skateboard inspired by Oakley pro Greg Lutzka.

Press Release

• June 26 2008 | 2,654 views | 5 comments