Reef proudly announced Wednesday, April 9, the recent resigning of long time brand ambassador and current ASP World Champion, Mick Fanning to a 5-year contract.

Kelly Slater gains the edge over Mick Fanning after walking away victorious from the Quiksilver Pro Tuesday, March 4, and beating Fanning, the reigning 2007 ASP world champ.

Fanning leads early on, Smith hot in his tracks.
It’s a clean slate, a fresh start, a new beginning, and a bunch of other clichés. It’s the dawn of a new year, and the 2008 Surf Exposure-Meter race is officially underway. Sure, we’ve only tallied a month’s worth of photos, and, in all honesty it’s way [...]

The Gold Coast of Australia is a hub for shapers, board builders, and mad surf scientists. Transworld Business set out to tour some of the top board builder’s facilities here on the Goldie.

The 2008 ASP World Champion’s Crowning Awards went off without a hitch. Top surfers, their families, industry executives and icons convened Feb. 21 for a special night to recognize the achievements of athletes on the 2007 ASP tours.

With Mick Fanning bringing the ASP World Title back to Australia, rookie sensations Jordy Smith and Dane Reynolds both qualified for the “Dream Tour”, and rumors of a ten-million-dollar bonus for Slater if he can wrangle in two more titles, the 2008 World Championship Tour race is one of the most anticipated of all time.
Will [...]

On November 6 Australia’s Mick Fanning claimed his first world championship title; giving his fellow aussies and sponsors plenty to celebrate—and celebrate they did! We here at Transworld Business Magazine set out to get some party pictures that you won’t see popping up all over the place. We thought it’d be interesting to gather a gallery of shots that really capture the effect of the world championship win around the offices of Fanning’s proud sponsors. While some of these images are sure to be emblazoned all over the Web, others you won’t find anywhere else. Enjoy.