This Friday the 13th, it’s time to catch up with Burton. We sat down with an a-to-z of the B’s designers and PLM’s including Colin Alger, Katie Bedwell, and Andy Jenkins for looks at next year’s [ak], B by Burton, Burton, Burton Restricted, and The White Collection lines.
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Vans VP Of Marketing Doug Palladini explores the question of whether or not “print is dead.” Read why Palladini thinks action sports magazines still matter, and what they must to do to survive.
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Transworld Business surveyed 185 leading surfboard retailers from around the county in order to present an accurate report on the state of the surf hardgoods market. In the first installment from the data we gathered, we’re breaking down what the leading surfboard retailers in the U.S. are stocking their boardrooms with by category, and how those categories are trending in stores across the country.
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If there’s one thing I’ve learned while covering the business side of boardsports it’s that when Dick Baker speaks, you listen. Baker is a veteran of the apparel business. His career spans from Esprit, Lacoste, and Tommy Hilfiger to Op. His opinions are highly respected both in and outside the boardsports industry, just as he is. I had the opportunity to ask Baker a few questions this morning about the current economic climate and how it’s affecting the endemic market. Here’s what he had to say.
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