O’Neill Juniors Vice President of Design Kari Johnson, Art Director Amy Struck and Marketing Director Shelley Shephard had a chance to talk about the event’s impact on the brand, how they see it shaping their target audience’s perspective, and how it influences next season’s fashions.
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TransWorld Business recently had the chance to get a grand tour of the 200,000-square-foot building from La Jolla Group’s CEO Toby Bost. Watch the videos here.
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On Wed July 29, The La Jolla Group hosted an open house event at its new facility in Irvine, California. The new offices they occupy are pretty impressive. Check out more than 30 photos from the official grand opening party right here.
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The La Jolla Group, parent company of O’Neill Clothing, Lost Clothing, Metal Mulisha and Rusty North America, announced today that it has opened a new corporate office in Irvine, featuring an advanced distribution center complete with 20 dock doors, more than a dozen high-tech conference rooms and meeting areas, a photo studio, a 2,000 sq. ft model retail store, and an indoor skate park with quarter pipes and rail hits. Here’s part of the official company statement:
“Providing an all-encompassing 21st century action sports experience, the campus reflects La Jolla Group’s progressive culture from floor to ceiling, helps consolidate front and back house operations, showcases each brand’s DNA, and offers the resources, amenities and real estate needed for future business development.
Designed by award-winning architecture firm LPA, the facility’s forward-thinking concept incorporates sustainable materials, modern design elements, and noteworthy highlights aimed to merge efficiency with creativity. Featuring an advanced distribution center complete with 20 dock doors, over a dozen high-tech conference rooms and meeting areas, a photo studio, and a 2,000 sq. ft model retail store, La Jolla Group’s new HQ also includes an indoor skate park with quarter pipes and rail hits, a “Make Your Mark” art exhibition wall for staff contributions, a fitness center, an indoor basketball court, and a “Hall of Fame” retrospective of each brand’s accomplishments.
“In this day and age, going to work is more than just showing up from 9 to 5,” said Toby Bost, chairman of the Board and ceo, La Jolla Group. “People aren’t solely motivated by salary and title, but by their social experience in the office and involvement in the company’s culture and growth as well. With this new space, we have created a dynamic workplace and a healthy environment — a true 21st century organization that caters to the next generation of business people, and enhances their lifestyles in and out of the office. We’re extremely excited about this new campus and are confident that the productivity and teamwork within our company will benefit.”
La Jolla Group will be celebrating its new location with an invitation-only grand opening event on Wednesday, July 29th. In the meantime, see more from La Jolla Group this week on FUEL TV’s “The Daily Habit” (check local listings for show times).”
For more information, visit www.lajollagroup.com.
On Wednesday June 10, La Jolla Group CEO spoke to a crowd of more than 100 at The Camp in Costa Mesa, California as part of the Innovator Series presented by Group Y. Bost tackled topics ranging from his background in the action sports market to the role of social media at LJG’s stable of brands
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Toby Bost, CEO of the La Jolla Group, will discuss his rapid rise in the action sports ranks from business school graduate to CEO and what it takes to build a diverse 21st century corporation this Wednesday, June 10th, in Costa Mesa as part of group Y’s Innovator Series. Here’s some additional background about Bost and his career:
“One of the youngest CEOs in the industry, Bost currently oversees the business development and profitability for La Jolla Group and its portfolio, establishing its position as today’s leading multi-brand action sports licensing company. He is responsible for directing LJG’s core competencies in design, marketing, sales, production, and distribution among its subsidiary brands; ensuring efficient operations, innovative design and high-quality performance products; aligning with some of the world’s most talented athletes; and creating signature properties and programs to support the overall growth of action sports…He is also a member of the SIMA Board; helped establish the Lusk Legacy Foundation and new association for freestyle motocross, AFMXA; and was recently named a recipient of the 2009 SGB 40 Under 40 Award.”
The event starts at 7 p.m. at The CAMP and admission is $25 at the door. For more information, click HERE.
The La Jolla Group announced this evening that it is launching “a new collection of Rusty surf apparel for JCPenney, consisting of an exclusive line of graphic tees, shorts, boardshorts and hoodies for young men and boys to drop in stores this July.”
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Transworld Business caught up with La Jolla Group CEO Toby Bost to hear more about the decision to bring Bill Bussiere on board as President and CFO, his opinion on recent tradeshows, and how the beggining of 2009 has been for the company’s stable of brands. Here’s what he had to say.
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The La Jolla Group—the apparel and accessories licensee of O’Neill, …Lost, Rusty, and The Metal Mulisha in the U.S.—announced today that it has hired Bill Bussiere as its President and CFO.
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